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haceb.com website review

Visit site (opens in a new tab)Reviewed 27 October 202664 issues · 121 checks

This review found 64 issues worth fixing on haceb.com, 26 of them high impact, across 121 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.9 s4.0 sMay 9Oct 244.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.2 s
May 16, 20264.1 s
May 23, 20264.2 s
May 30, 20264.3 s
Jun 6, 20264.4 s
Jun 13, 20264.5 s
Jun 20, 20264.5 s
Jun 27, 20264.5 s
Jul 4, 20264.6 s
Jul 11, 20264.7 s
Jul 18, 20264.7 s
Jul 25, 20264.7 s
Aug 1, 20264.6 s
Aug 8, 20264.6 s
Aug 15, 20264.7 s
Aug 22, 20264.7 s
Aug 29, 20264.8 s
Sep 5, 20264.8 s
Sep 12, 20264.7 s
Sep 19, 20264.6 s
Sep 26, 20264.5 s
Oct 3, 20264.5 s
Oct 10, 20264.6 s
Oct 17, 20264.6 s
Oct 24, 20264.7 s
Real-visitor tap response (INP)75th percentile, phones
626 ms498 msMay 9Oct 24601 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026527 ms
May 16, 2026521 ms
May 23, 2026514 ms
May 30, 2026513 ms
Jun 6, 2026515 ms
Jun 13, 2026520 ms
Jun 20, 2026529 ms
Jun 27, 2026545 ms
Jul 4, 2026566 ms
Jul 11, 2026581 ms
Jul 18, 2026599 ms
Jul 25, 2026611 ms
Aug 1, 2026610 ms
Aug 8, 2026607 ms
Aug 15, 2026596 ms
Aug 22, 2026589 ms
Aug 29, 2026584 ms
Sep 5, 2026587 ms
Sep 12, 2026589 ms
Sep 19, 2026588 ms
Sep 26, 2026586 ms
Oct 3, 2026587 ms
Oct 10, 2026588 ms
Oct 17, 2026592 ms
Oct 24, 2026601 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of haceb.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. haceb.com at 1.6 s1.6 s
  2. haceb.com at 3.3 s3.3 s
  3. haceb.com at 4.9 s4.9 s
  4. haceb.com at 6.6 s6.6 s
  5. haceb.com at 8.2 s8.2 s
  6. haceb.com at 9.9 s9.9 s
  7. haceb.com at 11.5 s11.5 s
  8. haceb.com at 13.2 s13.2 s

haceb.com does not allow embedding, so this is Google's rendering of the page.

Speed

16 to fix27
  • Use efficient cache lifetimes

    3.9 s · 1.3 MB

    52 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

  • Reduce unused JavaScript

    2.9 s · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Render-blocking requests

    4.5 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.

  • vtexassets.com adds 1.4 s

    1.4 s

    vtexassets.com costs a phone 1.4 s of main-thread work and 2.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.8 s

    A phone's processor spends 11.8 s on main-thread work while loading, 7.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify JavaScript

    1.1 s · 129 KiB

    129 KiB could be saved by minifying JavaScript.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vtexassets.com, Google CDN and Google Tag Manager and others), adding 7.7 MB and 4.0 s of main-thread time.

  • Google CDN adds 857 ms

    857 ms

    Google CDN costs a phone 857 ms of main-thread work and 2.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    750 ms · 227 KiB

    About 227 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    500 ms · 384 KiB

    13 images could be 384 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Google Tag Manager adds 760 ms

    760 ms

    Google Tag Manager costs a phone 760 ms of main-thread work and 688 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 93 KiB

    Polyfills for old browsers add 93 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 293 ms

    293 ms

    Facebook costs a phone 293 ms of main-thread work and 886 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 286 ms. During a long task the page ignores taps.

  • 2,054 HTML elements

    The page has 2,054 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 68 ms

    68 ms

    Your server sent the HTML in 68 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 712 ms

    712 ms

    Real visitors wait 712 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 3.3 s

    3.3 s

    Real visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 8.0 s

    8.0 s

    The first text or image appears after 8.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 19.2 s

    19.2 s

    Your largest element takes 19.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Del 16 al 23 de octubre. Diseña tu cocina con el descuento …”.

  • Time to Interactive: 43.5 s

    43.5 s

    The page becomes fully interactive after 43.5 s. Good is under 3.8 s.

  • Speed Index: 14.9 s

    14.9 s

    Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.3 s

    2.3 s

    Scripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 899 ms

    899 ms

    Real visitors wait 899 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 527 ms to 601 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.2 s to 4.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 6.9 MB in 283 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 283 requests on a phone: scripts 4.3 MB (94), other files 838 KiB (86) and images 720 KiB (72). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    125 KiB

    3 images are downloaded at several times the size a phone draws them, for example 4043ff65-ba3a-4d46-b894-875a7ee08b86___a54c989c125638064dacc at 458 px wide, shown at 65 px. Resized copies would save about 125 KiB.

  • 7 images below the first screen load straight away

    7 images further down the page (269 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (67 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.0 g of CO₂ per visit

    1.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.96 g of CO₂e: 235.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7382
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 25 text elements with low contrast

    25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • Orphan list items

    Some list items are not inside a list.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

1 checks passed
  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8581
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (ItemList, Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 63 internal links, 24 external

    The homepage links to 63 pages on haceb.com and 24 external pages.

5 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Explora el catálogo Haceb: soluciones innovadoras en electrodomésticos para cada rincón de tu casa. Compra seguro con g…”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Electrodomésticos Haceb: Calidad e Innovación”.

  • Canonical URL set

    The canonical URL is https://www.haceb.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.haceb.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (974 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix67
  • 1 page without a title

    /calentador-de-agua-haceb-de-paso-a-gas-natural-tiro-natural-bambu-55-litros-blanco-7704353402742/p has no <title>, so Google invents the link text in results.

  • 3 pages share a title

    /arma-tu-combo, /renueva and /credito-haceb all use the title “Haceb”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /calentador-de-agua-haceb-de-paso-a-gas-natural-tiro-natural-bambu-55-litros-blanco-7704353402742/p has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    /arma-tu-combo, /renueva and /credito-haceb use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    /hogar-haceb and /calentador-de-agua-haceb-de-paso-a-gas-natural-tiro-natural-bambu-55-litros-blanco-7704353402742/p have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    /arma-tu-combo, /haceb-servicios/productos, /nevecon-haceb-560-litros-manija-externa-panel-digital-negro-9003540/p and /calentador-de-agua-haceb-de-paso-a-gas-natural-tiro-natural-bambu-55-litros-blanco-7704353402742/p took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

5 to fixGoogle 6569
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97148039&tm=gtm002&Ver=2&mid=29368f4c-ae3f-4c0a-82d3-15e8d875dc1e&bo=1&sid=3e7f60e0d19c11f1829c2dcf7115f0ba&vid=3e7f6e90d19c11f19ecf53c1b54c46d4&vids=1&msclkid=N&pi=91.

  • 18 small tap targets

    18 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Unexpected token '.'”.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

4 to fix75
  • http:// does not redirect

    http://haceb.com does not redirect to https, so some visitors land on the insecure version.

  • 1 broken external link

    1 link to other sites is dead, for example https://www.daviviendacorredores.com/wps/portal/corredores/enlaces/aportes-en-linea/!ut/p/z1/04_Sj9CPykssy0xPLMnMz0vMAfIjo8zizQJM3Q09LIz83J1NHQ0CTV2MTAN8DIwMfA31w8EKDHAARwP9KGL041EQhd_4cP0oVCv83f1NDQINnbydDQOdjEJdzaEK8JhRkBsaYZDpqAgAuNmO4g!!/dz/d5/L2dBISEvZ0FBIS9nQSEh/ (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (haceb.com).

  • Valid certificate (45 days left)

    The certificate from Let's Encrypt · YR1 verifies for haceb.com and is valid for another 45 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    haceb.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    haceb.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    haceb.com was registered in Oct 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2034

    haceb.com is registered until Oct 2034.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 607 words of copy

    The homepage carries about 607 words of visible text.

3 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 7 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx ip4:20.168.203.116 include:haceb.ip-zone.com include:spfip.emtelco.com.co include:spf.protection.outlook.com…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Hosting
AWS

Company

Founded
1940
Headquarters
Copacabana

Upkeep, stack, hiring and company data from programmable.info

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