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haceb.com website review
Visit site (opens in a new tab)Reviewed 27 October 202664 issues · 121 checks
This review found 64 issues worth fixing on haceb.com, 26 of them high impact, across 121 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
54FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.2 s |
| May 16, 2026 | 4.1 s |
| May 23, 2026 | 4.2 s |
| May 30, 2026 | 4.3 s |
| Jun 6, 2026 | 4.4 s |
| Jun 13, 2026 | 4.5 s |
| Jun 20, 2026 | 4.5 s |
| Jun 27, 2026 | 4.5 s |
| Jul 4, 2026 | 4.6 s |
| Jul 11, 2026 | 4.7 s |
| Jul 18, 2026 | 4.7 s |
| Jul 25, 2026 | 4.7 s |
| Aug 1, 2026 | 4.6 s |
| Aug 8, 2026 | 4.6 s |
| Aug 15, 2026 | 4.7 s |
| Aug 22, 2026 | 4.7 s |
| Aug 29, 2026 | 4.8 s |
| Sep 5, 2026 | 4.8 s |
| Sep 12, 2026 | 4.7 s |
| Sep 19, 2026 | 4.6 s |
| Sep 26, 2026 | 4.5 s |
| Oct 3, 2026 | 4.5 s |
| Oct 10, 2026 | 4.6 s |
| Oct 17, 2026 | 4.6 s |
| Oct 24, 2026 | 4.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 527 ms |
| May 16, 2026 | 521 ms |
| May 23, 2026 | 514 ms |
| May 30, 2026 | 513 ms |
| Jun 6, 2026 | 515 ms |
| Jun 13, 2026 | 520 ms |
| Jun 20, 2026 | 529 ms |
| Jun 27, 2026 | 545 ms |
| Jul 4, 2026 | 566 ms |
| Jul 11, 2026 | 581 ms |
| Jul 18, 2026 | 599 ms |
| Jul 25, 2026 | 611 ms |
| Aug 1, 2026 | 610 ms |
| Aug 8, 2026 | 607 ms |
| Aug 15, 2026 | 596 ms |
| Aug 22, 2026 | 589 ms |
| Aug 29, 2026 | 584 ms |
| Sep 5, 2026 | 587 ms |
| Sep 12, 2026 | 589 ms |
| Sep 19, 2026 | 588 ms |
| Sep 26, 2026 | 586 ms |
| Oct 3, 2026 | 587 ms |
| Oct 10, 2026 | 588 ms |
| Oct 17, 2026 | 592 ms |
| Oct 24, 2026 | 601 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.3 s
4.9 s
6.6 s
8.2 s
9.9 s
11.5 s
13.2 s
haceb.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
3.9 s · 1.3 MB52 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).
Reduce unused JavaScript
2.9 s · 2.2 MBAbout 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Render-blocking requests
4.5 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.
vtexassets.com adds 1.4 s
1.4 svtexassets.com costs a phone 1.4 s of main-thread work and 2.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.8 s
A phone's processor spends 11.8 s on main-thread work while loading, 7.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Minify JavaScript
1.1 s · 129 KiB129 KiB could be saved by minifying JavaScript.
Mobile performance score: 27
27/100Your mobile performance score is 27 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google CDN and Google Tag Manager and others), adding 7.7 MB and 4.0 s of main-thread time.
Google CDN adds 857 ms
857 msGoogle CDN costs a phone 857 ms of main-thread work and 2.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
750 ms · 227 KiBAbout 227 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Improve image delivery
500 ms · 384 KiB13 images could be 384 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Google Tag Manager adds 760 ms
760 msGoogle Tag Manager costs a phone 760 ms of main-thread work and 688 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 93 KiBPolyfills for old browsers add 93 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Facebook adds 293 ms
293 msFacebook costs a phone 293 ms of main-thread work and 886 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 286 ms. During a long task the page ignores taps.
2,054 HTML elements
The page has 2,054 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 68 ms
68 msYour server sent the HTML in 68 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 712 ms
712 msReal visitors wait 712 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 3.3 s
3.3 sReal visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 8.0 s
8.0 sThe first text or image appears after 8.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 19.2 s
19.2 sYour largest element takes 19.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Del 16 al 23 de octubre. Diseña tu cocina con el descuento …”.
Time to Interactive: 43.5 s
43.5 sThe page becomes fully interactive after 43.5 s. Good is under 3.8 s.
Speed Index: 14.9 s
14.9 sVisually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.3 s
2.3 sScripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.14
0.14For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.
Real-user TTFB: 899 ms
899 msReal visitors wait 899 ms for your server to start answering (75th percentile). Good is under 800 ms.
14 images without width and height
14 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 527 ms to 601 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.2 s to 4.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 6.9 MB in 283 requests
6.9 MBYour homepage downloads 6.9 MB in 283 requests on a phone: scripts 4.3 MB (94), other files 838 KiB (86) and images 720 KiB (72). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
125 KiB3 images are downloaded at several times the size a phone draws them, for example 4043ff65-ba3a-4d46-b894-875a7ee08b86___a54c989c125638064dacc at 458 px wide, shown at 65 px. Resized copies would save about 125 KiB.
7 images below the first screen load straight away
7 images further down the page (269 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (67 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.0 g of CO₂ per visit
1.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.96 g of CO₂e: 235.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
25 text elements with low contrast
25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
Orphan list items
Some list items are not inside a list.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (5 elements).
1 checks passed
34 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (ItemList, Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
63 internal links, 24 external
The homepage links to 63 pages on haceb.com and 24 external pages.
5 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Explora el catálogo Haceb: soluciones innovadoras en electrodomésticos para cada rincón de tu casa. Compra seguro con g…”.
Title: 45 characters
Your title is a healthy 45 characters: “Electrodomésticos Haceb: Calidad e Innovación”.
Canonical URL set
The canonical URL is https://www.haceb.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.haceb.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (974 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
/calentador-de-agua-haceb-de-paso-a-gas-natural-tiro-natural-bambu-55-litros-blanco-7704353402742/p has no <title>, so Google invents the link text in results.
3 pages share a title
/arma-tu-combo, /renueva and /credito-haceb all use the title “Haceb”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
/calentador-de-agua-haceb-de-paso-a-gas-natural-tiro-natural-bambu-55-litros-blanco-7704353402742/p has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
/arma-tu-combo, /renueva and /credito-haceb use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
/hogar-haceb and /calentador-de-agua-haceb-de-paso-a-gas-natural-tiro-natural-bambu-55-litros-blanco-7704353402742/p have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
/arma-tu-combo, /haceb-servicios/productos, /nevecon-haceb-560-litros-manija-externa-panel-digital-negro-9003540/p and /calentador-de-agua-haceb-de-paso-a-gas-natural-tiro-natural-bambu-55-litros-blanco-7704353402742/p took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97148039&tm=gtm002&Ver=2&mid=29368f4c-ae3f-4c0a-82d3-15e8d875dc1e&bo=1&sid=3e7f60e0d19c11f1829c2dcf7115f0ba&vid=3e7f6e90d19c11f19ecf53c1b54c46d4&vids=1&msclkid=N&pi=91.
18 small tap targets
18 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Unexpected token '.'”.
3 distorted images
3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://haceb.com does not redirect to https, so some visitors land on the insecure version.
1 broken external link
1 link to other sites is dead, for example https://www.daviviendacorredores.com/wps/portal/corredores/enlaces/aportes-en-linea/!ut/p/z1/04_Sj9CPykssy0xPLMnMz0vMAfIjo8zizQJM3Q09LIz83J1NHQ0CTV2MTAN8DIwMfA31w8EKDHAARwP9KGL041EQhd_4cP0oVCv83f1NDQINnbydDQOdjEJdzaEK8JhRkBsaYZDpqAgAuNmO4g!!/dz/d5/L2dBISEvZ0FBIS9nQSEh/ (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (haceb.com).
Valid certificate (45 days left)
The certificate from Let's Encrypt · YR1 verifies for haceb.com and is valid for another 45 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
haceb.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
haceb.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearshaceb.com was registered in Oct 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Oct 2034
haceb.com is registered until Oct 2034.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 607 words of copy
The homepage carries about 607 words of visible text.
3 checks passed
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 7 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx ip4:20.168.203.116 include:haceb.ip-zone.com include:spfip.emtelco.com.co include:spf.protection.outlook.com…”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Hosting
- AWS
Company
- Founded
- 1940
- Headquarters
- Copacabana
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 64 issues on haceb.com, including 28 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.