haggardsrusticgoods.com website review

A phone's processor spends 6.6 s on main-thread work while loading, 5.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 20 ms of main-thread work and 423 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Secomapp, reamaze.com and codeblackbelt.com and others), adding 537 KiB and 353 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

The layout shifts by 0.109 while loading, so content jumps under the reader's thumb. Good is under 0.1.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 26.6 MB in 176 requests on a phone: images 25.0 MB (34), other files 698 KiB (82) and scripts 694 KiB (44). Under 2 MB keeps phones on slow connections fast.

4 images weigh 12.1 MB together. On a phone connection a single image that size takes seconds.

2 images are downloaded at several times the size a phone draws them, for example RCS_2020_Logo__Red_Small_No_Background.png at 4,679 px wide, shown at 201 px. Resized copies would save about 254 KiB.

4 images further down the page (302 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 7.55 g of CO₂e: 906.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

2 elements use ARIA attributes their role does not allow, which confuses screen readers.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 21 characters: “Haggards Rustic Goods”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 3 <h1> headlines (“<img src="//haggardsrusticgoods.com/cdn/shop/file…”, “Visit one of our sister sites” and “”). One clear main headline is easier for people and search engines.

The homepage links to 92 pages on haggardsrusticgoods.com and 9 external pages.

https://haggardsrusticgoods.com/collections/single-cooler-with-table, https://haggardsrusticgoods.com/collections/rustic-frio-coolers and https://haggardsrusticgoods.com/collections/rustic-trash-drawers have no meta description, so Google writes the search snippet from whatever text it finds.

https://haggardsrusticgoods.com/collections/single-cooler, https://haggardsrusticgoods.com/collections/double-cooler, https://haggardsrusticgoods.com/collections/super-duper-cooler and https://haggardsrusticgoods.com/collections/cooler-covers use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 171 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.