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haix.com website review
Visit site (opens in a new tab)Reviewed 27 October 202643 issues · 100 checks
This review found 43 issues worth fixing on haix.com, 14 of them high impact, across 100 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.0 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 127 ms |
| May 16, 2026 | 127 ms |
| May 23, 2026 | 129 ms |
| May 30, 2026 | 133 ms |
| Jun 6, 2026 | 134 ms |
| Jun 13, 2026 | 135 ms |
| Jun 20, 2026 | 131 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 131 ms |
| Jul 11, 2026 | 131 ms |
| Jul 18, 2026 | 133 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 132 ms |
| Aug 29, 2026 | 135 ms |
| Sep 5, 2026 | 134 ms |
| Sep 12, 2026 | 130 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 124 ms |
| Oct 3, 2026 | 123 ms |
| Oct 10, 2026 | 127 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 130 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
3.3 s54 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.
Use efficient cache lifetimes
1.8 s · 1.2 MB111 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
Reduce unused JavaScript
1.2 s · 427 KiBAbout 427 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 81). Pages that score under 90 lose visitors before the first paint.
Improve image delivery
300 ms · 538 KiB5 images could be 538 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Font display
800 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 800 ms).
Reduce unused CSS
300 ms · 55 KiBAbout 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, Dynamic Yield and Google Analytics and others), adding 476 KiB and 267 ms of main-thread time.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.
Legacy JavaScript
32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Phones get a much slower page than desktops
Desktop scores 81 but mobile only 53. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 567 ms of it running JavaScript. That is comfortably low.
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 6.2 s
6.2 sYour largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 8.0 s
8.0 sVisually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Time to Interactive: 7.5 s
7.5 sThe page becomes fully interactive after 7.5 s. Good is under 3.8 s.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.23
0.23For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 891 ms
891 msReal visitors wait 891 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.211
0.211The layout shifts by 0.211 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 127 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 148 ms
148 msReal visitors wait 148 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 57 ms
57 msScripts block the page for only 57 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.3 MB in 120 requests
2.3 MBYour homepage downloads 2.3 MB in 120 requests on a phone: images 972 KiB (14), scripts 942 KiB (57) and stylesheets 178 KiB (39). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (175 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (175 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (17 characters)
Your title is only 17 characters: “HAIX Group - Home”. Between 30 and 65 characters leaves room to say what you do and for whom.
82 internal links, 17 external
The homepage links to 82 pages on haix.com and 17 external pages.
6 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Lernen Sie HAIX kennen. HAIX ist Hersteller von Premiumfunktionsschuhen für Feuerwehr, Militär, Forst, Rettungsdienst, …”.
Canonical URL set
The canonical URL is https://www.haix.com/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.haix.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (360 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/made-in-europe and /made-in-europe-22 all use the title “Made in Europe 22 - HAIX Group DE”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
/partner, /made-in-europe, /made-in-europe-22, /karriere-bei-haix and /karriere-uebersicht have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /made-in-europe, whose canonical is /made-in-europe-22. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
7 pages without an H1
/technik, /normen, /made-in-europe, /made-in-europe-22, /qualitaet and /verhaltenskodex and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.haix.com/.
27 small tap targets
27 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'msie')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://www.haixusa.com/ca-en/ (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (haix.com).
Valid certificate (89 days left)
The certificate from Google Trust Services · WE1 verifies for haix.com and is valid for another 89 days.
http:// redirects to https
http://haix.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
Domain expires in 37 days
haix.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.
No CAA record
haix.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
haix.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 27 years old
27 yearshaix.com was registered in Dec 1998 through InterNetX GmbH. An established domain carries more trust with email providers and search engines.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 566 words of copy
The homepage carries about 566 words of visible text.
2 checks passed
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Cloudflare Web Analytics.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be haix.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a:k11185.coveto.de a mx A:mx-usa.haix.com A:mx.haix.de include:spf.mailjet.com include:mail.zendesk.com include:…”.
DKIM signing found
A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 7.0.7; the current release is 7.1.3.
- 4 plugins are behind their latest release.contact-form-7-honeypot 3.7.1 → 3.8.0 · contact-form-7 6.1.7 → 6.2.3 · h5p 1.17.8 → 1.17.10 · google-analytics-for-wordpress 11.1.1 → 11.3.0
Stack
- CMS
- WordPress 7.0.7
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Hetzner
Company
- Founded
- 1948
- Headquarters
- Mainburg
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on haix.com, including 18 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.