hammitt.com website review

The page has 4,394 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

15 files are served with short cache lifetimes, so returning visitors download them again (257 KiB).

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 103 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

Shopify costs a phone 60 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Yotpo, gotolstoy.com and Shopify and others), adding 837 KiB and 315 ms of main-thread time.

47 KiB could be saved by minifying JavaScript.

About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 images could be 65 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

4 KiB could be saved by minifying CSS.

2 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 204 ms to 254 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 3.6 MB in 190 requests on a phone: images 2.0 MB (97), scripts 786 KiB (45) and fonts 528 KiB (8). Under 2 MB keeps phones on slow connections fast.

3 images are downloaded at several times the size a phone draws them, for example chryy-mobile-hp.jpg at 390 px wide, shown at 2 px. Resized copies would save about 194 KiB.

3 images further down the page (178 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

18 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h3 → h5, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

The homepage links to 264 pages on hammitt.com and 13 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to /pages/holiday-gift-guide, /pages/current-season and /collections/new-arrivals, which answer with an error. Visitors hit a dead end and search engines drop them.

/collections/backpack, /collections/small-leather-goods, /collections/accessories-view-all and /pages/safari-calf-hair have no meta description, so Google writes the search snippet from whatever text it finds.

/pages/safari-calf-hair has no <h1> headline, so visitors and search engines get no clear main topic.

/collections/bestsellers, /collections/tote and /collections/backpack took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.

3 images failed to load on a phone, for example https://www.hammitt.com/.

121 of 170 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_BLOCKED_BY_RESPONSE.NotSameOrigin”.

1 image is served at too low a resolution for sharp phone screens.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 535 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 48 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.