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hannahhenryapparel.com website review
Visit site (opens in a new tab)Reviewed 6 November 202618 issues · 92 checks
This review found 18 issues worth fixing on hannahhenryapparel.com, 2 of them high impact, across 92 checks. The most urgent: no DMARC policy. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
95A- #73 of 80,580 reviewed websitesbeats 100%
- #17 of 39,633 online storesbeats 100%
- #17 of 35,032 Shopify storesbeats 100%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 6, 2026 | 794 ms |
| Jun 13, 2026 | 821 ms |
| Jun 20, 2026 | 842 ms |
| Jun 27, 2026 | 847 ms |
| Jul 4, 2026 | 847 ms |
| Jul 11, 2026 | 845 ms |
| Jul 18, 2026 | 834 ms |
| Jul 25, 2026 | 822 ms |
| Aug 22, 2026 | 900 ms |
| Aug 29, 2026 | 909 ms |
| Sep 5, 2026 | 944 ms |
| Sep 12, 2026 | 995 ms |
| Sep 19, 2026 | 988 ms |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 951 ms |
| Oct 17, 2026 | 961 ms |
| Oct 24, 2026 | 961 ms |
| Oct 31, 2026 | 960 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 27, 2026 | 113 ms |
| Jul 4, 2026 | 105 ms |
| Jul 11, 2026 | 103 ms |
| Jul 18, 2026 | 103 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 127 ms |
| Oct 3, 2026 | 123 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 122 ms |
| Oct 31, 2026 | 121 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
hannahhenryapparel.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
750 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Improve image delivery
393 KiB5 images could be 393 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
7 third-party services on the page
7 third-party services load with your homepage (Shopify, Google Fonts and Afterpay and others), adding 1.4 MB and 3 ms of main-thread time.
Shopify adds 3 ms
3 msShopify costs a phone 3 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
71 KiBAbout 71 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
15 KiB5 files are served with short cache lifetimes, so returning visitors download them again (15 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 100
100/100Your mobile performance score is 100. That is in Google's “good” band (90 and up).
Main-thread work: 0.3 s
A phone's processor spends 0.3 s on main-thread work while loading, 23 ms of it running JavaScript. That is comfortably low.
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
11 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 498 ms
498 msReal visitors wait 498 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.01
0.01The layout barely moves while loading (CLS 0.01, good is under 0.1).
Largest Contentful Paint: 1.2 s
1.2 sYour largest element renders in 1.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Γ”.
Speed Index: 1.3 s
1.3 sVisually, the page fills in at 1.3 s (Speed Index), inside the 3.4 s “good” threshold.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Time to Interactive: 1.2 s
1.2 sThe page is fully interactive after 1.2 s.
Images and page weight
1 image over 500 KB
nappy_bag.webp weighs 546 KiB. On a phone connection a single image that size takes seconds.
2 images far larger than shown
435 KiB2 images are downloaded at several times the size a phone draws them, for example nappy_bag.webp at 2,048 px wide, shown at 390 px. Resized copies would save about 435 KiB.
2 images in older formats
2 images (616 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.5 g of CO₂ per visit
0.52 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.8 MB in 66 requests
1.8 MBYour homepage downloads 1.8 MB in 66 requests on a phone: images 918 KiB (15), scripts 647 KiB (37) and fonts 122 KiB (5). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 21 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (165 characters)
Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.
56 internal links, 5 external
The homepage links to 56 pages on hannahhenryapparel.com and 5 external pages.
7 checks passed
One H1 headline
Your main headline reads: “The Chelsea Convertible”.
Title: 58 characters
Your title is a healthy 58 characters: “Best Nappy Bags Australia – Shop Online | Hannah and Henry”.
Canonical URL set
The canonical URL is https://hannahandhenry.com.au/.
Structured data in place
Structured data found: BreadcrumbList, OnlineStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://hannahandhenry.com.au/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (543 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (4 KiB, 5 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without an H1
/collections/gift-cards and /pages/contact-us-1 have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (hannahandhenry.com.au).
Valid certificate (65 days left)
The certificate from Let's Encrypt · YE2 verifies for hannahhenryapparel.com and is valid for another 65 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://hannahhenryapparel.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 30 links work
All 30 links checked from your homepage (25 internal, 5 external) answered without errors.
Domain and trust
No CAA record
hannahandhenry.com.au has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 364 words of copy
The homepage carries about 364 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP CHELSEA”.
7 calls to action
The homepage has 7 calls to action, for example “Contact Us”, “Shop Chelsea” and “Shop Now”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, a star rating and 12 trust badges.
Analytics in place
Analytics detected: Google Analytics.
Email authentication
No DMARC policy
hannahhenryapparel.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
Email authentication score: 50/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:secureserver.net -all”.
DKIM signing found
A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Schema Plus For Seo · Klaviyo Email Marketing Sms · Judge Me Reviews · Analyzely · Geoip Country Redirect · Seolab · Gempages Builder · Pagefly Ai Page Builder · Optimonk Popup Cro A B Test · Trymry · Gempages Cro · Opus Cart Drawer Cart Upsell · Al Bulk Discount Manager · Vizup · wetracked.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on hannahhenryapparel.com, including 4 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.