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hannibal.net website review
Visit site (opens in a new tab)Reviewed 11 November 202647 issues · 90 checks
This review found 47 issues worth fixing on hannibal.net, 21 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 30, 2026 | 153 ms |
| Jun 6, 2026 | 151 ms |
| Jun 13, 2026 | 147 ms |
| Jun 20, 2026 | 162 ms |
| Jun 27, 2026 | 179 ms |
| Jul 4, 2026 | 175 ms |
| Jul 11, 2026 | 174 ms |
| Jul 18, 2026 | 162 ms |
| Jul 25, 2026 | 163 ms |
| Aug 1, 2026 | 163 ms |
| Aug 8, 2026 | 172 ms |
| Aug 15, 2026 | 192 ms |
| Aug 22, 2026 | 186 ms |
| Aug 29, 2026 | 201 ms |
| Sep 5, 2026 | 206 ms |
| Sep 12, 2026 | 201 ms |
| Sep 19, 2026 | 214 ms |
| Sep 26, 2026 | 212 ms |
| Oct 3, 2026 | 212 ms |
| Oct 10, 2026 | 230 ms |
| Oct 17, 2026 | 230 ms |
| Oct 24, 2026 | 238 ms |
| Oct 31, 2026 | 242 ms |
| Nov 7, 2026 | 239 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.7 s
3.5 s
5.2 s
6.9 s
8.6 s
10.4 s
12.1 s
13.8 s
Speed
Render-blocking requests
2.8 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.
Google/Doubleclick Ads adds 1.9 s
1.9 sGoogle/Doubleclick Ads costs a phone 1.9 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 16.5 s
A phone's processor spends 16.5 s on main-thread work while loading, 11.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Amazon Ads adds 1.1 s
1.1 sAmazon Ads costs a phone 1.1 s of main-thread work and 109 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google/Doubleclick Ads, Amazon Ads and cloudfront.net and others), adding 3.1 MB and 5.2 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 2.1 s. During a long task the page ignores taps.
Use efficient cache lifetimes
300 ms · 1.4 MB122 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Reduce unused JavaScript
420 ms · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 420 ms faster on a phone.
cloudfront.net adds 533 ms
533 mscloudfront.net costs a phone 533 ms of main-thread work and 198 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 135 KiB7 images could be 135 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
confiant-integrations.net adds 393 ms
393 msconfiant-integrations.net costs a phone 393 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Osano CMP adds 381 ms
381 msOsano CMP costs a phone 381 ms of main-thread work and 106 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 44.9 s
44.9 sThe page becomes fully interactive after 44.9 s. Good is under 3.8 s.
Speed Index: 13.9 s
13.9 sVisually, the page fills in at 13.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 4.0 s
4.0 sScripts block taps and scrolling for 4.0 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.4 s
5.4 sYour largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Real-user INP: 338 ms
338 msReal visitors wait 338 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 58% slower for real visitors
+58%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 153 ms to 239 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 31% slower for real visitors
+31%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user TTFB: 585 ms
585 msReal visitors wait 585 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.049
0.049The layout barely moves while loading (CLS 0.049, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 1,172 requests
5.5 MBYour homepage downloads 5.5 MB in 1,172 requests on a phone: scripts 3.3 MB (116), other files 912 KiB (627) and images 547 KiB (288). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Veterans20Day-GM20Paintings-1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (77 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (77 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.56 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.56 g of CO₂e: 187.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
13 tap targets too small
13 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (50 elements)
All page content should be contained by landmarks: 50 elements on the page fail this check, rated moderate by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is short (33 characters)
Your meta description is only 33 characters: “Missouri's oldest daily newspaper”. 70 to 160 characters is enough to sell the click.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
156 internal links, 20 external
The homepage links to 156 pages on hannibal.net and 20 external pages.
5 checks passed
Title: 44 characters
Your title is a healthy 44 characters: “Missouri's oldest daily newspaper | hannibal”.
Canonical URL set
The canonical URL is https://hannibal.net/.
Structured data in place
Structured data found: BreadcrumbList, CollectionPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://hannibal.net/sitemap-news.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://hannibal.net/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,007 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
https://hannibal.net/category/news, https://hannibal.net/category/news/local, https://hannibal.net/category/community, https://hannibal.net/category/news/crime-justice, https://hannibal.net/category/news/elections and https://hannibal.net/category/education and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://hannibal.net/category/news, https://hannibal.net/category/news/local, https://hannibal.net/category/community, https://hannibal.net/category/news/crime-justice, https://hannibal.net/category/news/elections and https://hannibal.net/category/education and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://ams-pageview-public.s3.amazonaws.com/1x1-pixel.png?id=6a3c4c517ea6.
40 third-party cookies
40 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margi…”.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
2 checks passed
Tap targets are thumb-sized
62 of 65 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 989 words of copy
The homepage carries about 989 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us”.
2 calls to action
The homepage has 2 calls to action, for example “Contact Us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 1 more (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
17 cookies set on arrival
17Opening the homepage sets 17 cookies, 3 of them by other companies (measured from a US location before any click).
74 other companies contacted
Loading the homepage contacts 74 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at hannibal.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- WordPress.com
Company
- Founded
- 1832
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on hannibal.net, including 24 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.