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hannibal.net website review

Visit site (opens in a new tab)Reviewed 11 November 202647 issues · 90 checks

This review found 47 issues worth fixing on hannibal.net, 21 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.3 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.5 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
256 ms133 msMay 30Nov 7239 ms
Show as table
DateReal-visitor tap response (INP)
May 30, 2026153 ms
Jun 6, 2026151 ms
Jun 13, 2026147 ms
Jun 20, 2026162 ms
Jun 27, 2026179 ms
Jul 4, 2026175 ms
Jul 11, 2026174 ms
Jul 18, 2026162 ms
Jul 25, 2026163 ms
Aug 1, 2026163 ms
Aug 8, 2026172 ms
Aug 15, 2026192 ms
Aug 22, 2026186 ms
Aug 29, 2026201 ms
Sep 5, 2026206 ms
Sep 12, 2026201 ms
Sep 19, 2026214 ms
Sep 26, 2026212 ms
Oct 3, 2026212 ms
Oct 10, 2026230 ms
Oct 17, 2026230 ms
Oct 24, 2026238 ms
Oct 31, 2026242 ms
Nov 7, 2026239 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hannibal.net (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hannibal.net at 1.7 s1.7 s
  2. hannibal.net at 3.5 s3.5 s
  3. hannibal.net at 5.2 s5.2 s
  4. hannibal.net at 6.9 s6.9 s
  5. hannibal.net at 8.6 s8.6 s
  6. hannibal.net at 10.4 s10.4 s
  7. hannibal.net at 12.1 s12.1 s
  8. hannibal.net at 13.8 s13.8 s

Speed

13 to fix34
  • Render-blocking requests

    2.8 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Google/Doubleclick Ads adds 1.9 s

    1.9 s

    Google/Doubleclick Ads costs a phone 1.9 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 16.5 s

    A phone's processor spends 16.5 s on main-thread work while loading, 11.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Amazon Ads adds 1.1 s

    1.1 s

    Amazon Ads costs a phone 1.1 s of main-thread work and 109 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google/Doubleclick Ads, Amazon Ads and cloudfront.net and others), adding 3.1 MB and 5.2 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 2.1 s. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    300 ms · 1.4 MB

    122 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

  • Reduce unused JavaScript

    420 ms · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 420 ms faster on a phone.

  • cloudfront.net adds 533 ms

    533 ms

    cloudfront.net costs a phone 533 ms of main-thread work and 198 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 135 KiB

    7 images could be 135 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • confiant-integrations.net adds 393 ms

    393 ms

    confiant-integrations.net costs a phone 393 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Osano CMP adds 381 ms

    381 ms

    Osano CMP costs a phone 381 ms of main-thread work and 106 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 44.9 s

    44.9 s

    The page becomes fully interactive after 44.9 s. Good is under 3.8 s.

  • Speed Index: 13.9 s

    13.9 s

    Visually, the page fills in at 13.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 4.0 s

    4.0 s

    Scripts block taps and scrolling for 4.0 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 5.4 s

    5.4 s

    Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Real-user INP: 338 ms

    338 ms

    Real visitors wait 338 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 58% slower for real visitors

    +58%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 153 ms to 239 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 585 ms

    585 ms

    Real visitors wait 585 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.049

    0.049

    The layout barely moves while loading (CLS 0.049, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 5.5 MB in 1,172 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 1,172 requests on a phone: scripts 3.3 MB (116), other files 912 KiB (627) and images 547 KiB (288). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Veterans20Day-GM20Paintings-1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (77 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (77 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.56 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.56 g of CO₂e: 187.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7785
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 13 tap targets too small

    13 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (50 elements)

    All page content should be contained by landmarks: 50 elements on the page fail this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9282
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is short (33 characters)

    Your meta description is only 33 characters: “Missouri's oldest daily newspaper”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 156 internal links, 20 external

    The homepage links to 156 pages on hannibal.net and 20 external pages.

5 checks passed
  • Title: 44 characters

    Your title is a healthy 44 characters: “Missouri's oldest daily newspaper | hannibal”.

  • Canonical URL set

    The canonical URL is https://hannibal.net/.

  • Structured data in place

    Structured data found: BreadcrumbList, CollectionPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://hannibal.net/sitemap-news.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://hannibal.net/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,007 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://hannibal.net/category/news, https://hannibal.net/category/news/local, https://hannibal.net/category/community, https://hannibal.net/category/news/crime-justice, https://hannibal.net/category/news/elections and https://hannibal.net/category/education and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://hannibal.net/category/news, https://hannibal.net/category/news/local, https://hannibal.net/category/community, https://hannibal.net/category/news/crime-justice, https://hannibal.net/category/news/elections and https://hannibal.net/category/education and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 3574
  • 1 broken image

    1 image failed to load on a phone, for example https://ams-pageview-public.s3.amazonaws.com/1x1-pixel.png?id=6a3c4c517ea6.

  • 40 third-party cookies

    40 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margi…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

2 checks passed
  • Tap targets are thumb-sized

    62 of 65 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 989 words of copy

    The homepage carries about 989 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 1 more (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies, 3 of them by other companies (measured from a US location before any click).

  • 74 other companies contacted

    Loading the homepage contacts 74 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at hannibal.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Analytics
Google Analytics | Google Tag Manager
Hosting
WordPress.com

Company

Founded
1832

Upkeep, stack, hiring and company data from programmable.info

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