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hapasushi.com website review

Visit site (opens in a new tab)Reviewed 20 October 202635 issues · 102 checks

This review found 35 issues worth fixing on hapasushi.com, 12 of them high impact, across 102 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.3 sMay 2Oct 171.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.4 s
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.3 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.3 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
63 ms61 msMay 2Oct 1763 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202662 ms
May 9, 202662 ms
May 16, 202662 ms
May 23, 202662 ms
May 30, 202663 ms
Jun 6, 202663 ms
Jun 13, 202663 ms
Jun 20, 202662 ms
Jun 27, 202663 ms
Jul 4, 202662 ms
Jul 11, 202663 ms
Jul 18, 202663 ms
Jul 25, 202662 ms
Aug 1, 202662 ms
Aug 8, 202662 ms
Aug 15, 202662 ms
Aug 22, 202662 ms
Aug 29, 202662 ms
Sep 5, 202661 ms
Sep 12, 202662 ms
Sep 19, 202662 ms
Sep 26, 202662 ms
Oct 3, 202663 ms
Oct 10, 202662 ms
Oct 17, 202663 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hapasushi.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hapasushi.com at 0.5 s0.5 s
  2. hapasushi.com at 1.0 s1.0 s
  3. hapasushi.com at 1.6 s1.6 s
  4. hapasushi.com at 2.1 s2.1 s
  5. hapasushi.com at 2.6 s2.6 s
  6. hapasushi.com at 3.1 s3.1 s
  7. hapasushi.com at 3.6 s3.6 s
  8. hapasushi.com at 4.1 s4.1 s

hapasushi.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix44
  • Improve image delivery

    1.3 s · 322 KiB

    6 images could be 322 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Render-blocking requests

    1.1 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 64). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.4 s

    A phone's processor spends 6.4 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Privy and Google CDN and others), adding 535 KiB and 1.6 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 622 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 500 ms

    500 ms

    Google Tag Manager costs a phone 500 ms of main-thread work and 146 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Privy adds 271 ms

    271 ms

    Privy costs a phone 271 ms of main-thread work and 147 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    207 KiB

    About 207 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    139 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (139 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “EAT. ORDER PICKUP ORDER DELIVERY”.

  • Time to Interactive: 14.0 s

    14.0 s

    The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.4 s

    4.4 s

    Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 62 ms to 63 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 63 ms

    63 ms

    Real visitors wait 63 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 625 ms

    625 ms

    Real visitors wait 625 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 2.4 MB in 156 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 156 requests on a phone: images 898 KiB (12), scripts 734 KiB (49) and other files 691 KiB (79). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    170 KiB

    3 images are downloaded at several times the size a phone draws them, for example CA1_0904F_1000x750_crop_center.jpg at 1,000 px wide, shown at 195 px. Resized copies would save about 170 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (291 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 8793
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 8 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “” and “Eat.”). One clear main headline is easier for people and search engines.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 39 internal links, 43 external

    The homepage links to 39 pages on hapasushi.com and 43 external pages.

6 checks passed
  • Meta description: 75 characters

    Your meta description is 75 characters: “Sushi, Poke, Orgasm Roll, Ahi, Sashimi, Nigiri, Sushi Roll, Udon, Miso Soup”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Hapa Sushi | Japanese Dining in the Boulder Denver Area”.

  • Canonical URL set

    The canonical URL is https://hapasushi.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://hapasushi.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /pages/delivery has no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /pages/order-online, /pages/delivery, /pages/catering, /pages/gift-cards and /pages/contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /pages/order-online has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 10 internal pages checked

    We fetched 10 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    9 pages of 10 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 17 small tap targets

    17 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_CLOSED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hapasushi.com).

  • Valid certificate (62 days left)

    The certificate from Let's Encrypt · YE1 verifies for hapasushi.com and is valid for another 62 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://hapasushi.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 36 links work

    All 36 links checked from your homepage (17 internal, 19 external) answered without errors; 5 did not answer within 5 s.

Domain and trust

1 to fix
  • Domain expires in 3 days

    hapasushi.com is registered until Oct 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • No CAA record

    hapasushi.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    hapasushi.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 26 years old

    26 years

    hapasushi.com was registered in Oct 1999 through Wild West Domains, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 113 words

    The homepage has only about 113 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “ORDER ONLINE” and “GIFT CARDS + CONTACT”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Order Online”, “Gift Cards + Contact” and “Contact”.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

2 to fix35
  • No DMARC policy

    hapasushi.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx include:_spf.google.com ip4:64.13.192.0/20 ip4:64.207.129.164/30 ip4:216.70.64.0/24 ~all”.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 1.11.0, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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