happyflops.se website review

About 212 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

81 images could be 11.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Intercom and Clarity and others), adding 749 KiB and 703 ms of main-thread time.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

8 files are served with short cache lifetimes, so returning visitors download them again (34 KiB).

8 long tasks block the main thread while loading, the longest for 329 ms. During a long task the page ignores taps.

Google Tag Manager costs a phone 278 ms of main-thread work and 194 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.8 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Intercom costs a phone 252 ms of main-thread work and 223 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,812 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 4 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 48.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 52.5 s. Good is under 3.8 s.

Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 490 ms in total while the page loads. Good is under 200 ms.

29 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 116 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 16.3 MB in 220 requests on a phone: images 15.2 MB (116), scripts 647 KiB (45) and fonts 248 KiB (8). Under 2 MB keeps phones on slow connections fast.

31 images are downloaded at several times the size a phone draws them, for example HOriginal_Nordic_Collection_Collection_Page.png at 1,386 px wide, shown at 280 px. Resized copies would save about 5.4 MB.

5 images weigh 3.5 MB together. On a phone connection a single image that size takes seconds.

18 images further down the page (5.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 4.63 g of CO₂e: 555.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

24 tap targets are too small or too close together to hit reliably with a finger.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 18 characters: “Happyflops Sverige”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 273 pages on happyflops.se and 1 external page.

https://happyflops.se/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://happyflops.se/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://happyflops.se/products/happyflops, https://happyflops.se/products/happyflops-limited-editions, https://happyflops.se/products/happyclogs-original, https://happyflops.se/collections/all, https://happyflops.se/customer_authentication/redirect and https://happyflops.se/collections/nyinkommet and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://happyflops.se/products/happyflops, https://happyflops.se/products/happy-cushers, https://happyflops.se/products/happyflops-limited-editions, https://happyflops.se/products/happyclogs-original, https://happyflops.se/collections/all and https://happyflops.se/customer_authentication/redirect and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

60 of 142 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 496 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.