happyhippobath.com website review

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

14 images could be 762 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

About 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

About 175 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

The page has 1,849 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 58 ms of main-thread work and 420 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Klaviyo, rechargecdn.com and Shopify and others), adding 812 KiB and 259 ms of main-thread time.

4 long tasks block the main thread while loading, the longest for 211 ms. During a long task the page ignores taps.

9 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).

Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.3 s. Good is under 3.8 s.

Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 210 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.9 MB in 356 requests on a phone: other files 2.4 MB (152), images 1.4 MB (23) and scripts 876 KiB (129). Under 2 MB keeps phones on slow connections fast.

Puck-GIF-450px.gif weighs 1.2 MB. On a phone connection a single image that size takes seconds.

4 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

mblsquare.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 166.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 70 characters, so Google will cut it off around 60: “Happy Hippo Bath Co. - Handmade with Love - Bath Bombs, Lotions & More”.

Your meta description is 295 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 90 pages on happyhippobath.com and 11 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://us.happyhippobath.com/collections/bath-bath-bombs, https://us.happyhippobath.com/collections/bath-cubes, https://us.happyhippobath.com/collections/bubble-bombs, https://us.happyhippobath.com/collections/surprise-bombs, https://us.happyhippobath.com/collections/bombs-with-toys and https://us.happyhippobath.com/collections/bubble-dust and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://us.happyhippobath.com/pages/canada-post-strike has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 268 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.