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har.com website review

Visit site (opens in a new tab)Reviewed 11 October 202643 issues · 109 checks

This review found 43 issues worth fixing on har.com, 20 of them high impact, across 109 checks. The most urgent: px-cloud.net adds 3.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.8 sApr 18Oct 32.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.0 s
Apr 25, 20262.0 s
May 2, 20262.0 s
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.1 s
Jul 18, 20262.2 s
Jul 25, 20262.3 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.7 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
184 ms145 msApr 18Oct 3179 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026154 ms
Apr 25, 2026154 ms
May 2, 2026154 ms
May 9, 2026153 ms
May 16, 2026151 ms
May 23, 2026150 ms
May 30, 2026149 ms
Jun 6, 2026150 ms
Jun 13, 2026150 ms
Jun 20, 2026152 ms
Jun 27, 2026153 ms
Jul 4, 2026154 ms
Jul 11, 2026154 ms
Jul 18, 2026154 ms
Jul 25, 2026154 ms
Aug 1, 2026154 ms
Aug 8, 2026155 ms
Aug 15, 2026158 ms
Aug 22, 2026161 ms
Aug 29, 2026161 ms
Sep 5, 2026163 ms
Sep 12, 2026170 ms
Sep 19, 2026171 ms
Sep 26, 2026177 ms
Oct 3, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix49
  • px-cloud.net adds 3.3 s

    3.3 s

    px-cloud.net costs a phone 3.3 s of main-thread work and 291 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • crcldu.com adds 2.0 s

    2.0 s

    crcldu.com costs a phone 2.0 s of main-thread work and 219 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.2 s

    A phone's processor spends 11.2 s on main-thread work while loading, 7.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49 (desktop: 69). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5 third-party services on the page

    5 third-party services load with your homepage (px-cloud.net, crcldu.com and px-client.net and others), adding 594 KiB and 5.3 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 996 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    450 ms · 485 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (485 KiB).

  • Reduce unused JavaScript

    450 ms · 70 KiB

    About 70 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Total Blocking Time: 5.7 s

    5.7 s

    Scripts block taps and scrolling for 5.7 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 12.4 s

    12.4 s

    The page becomes fully interactive after 12.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Press & Hold to confirm you are a human (and not a bot).”.

  • Real-user INP: 229 ms

    229 ms

    Real visitors wait 229 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 33% slower for real visitors

    +33%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.6 s

    4.6 s

    Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 154 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 577 ms

    577 ms

    Real visitors wait 577 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • 1 image over 500 KB

    mobile_2.gif weighs 2.9 MB. On a phone connection a single image that size takes seconds.

  • 3 images in older formats

    3 images (3.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (65 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.2 g of CO₂ per visit

    0.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.24 g of CO₂e: 28.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 871 KiB in 19 requests

    871 KiB

    Your homepage downloads 871 KiB in 19 requests on a phone: scripts 771 KiB (4), fonts 75 KiB (2) and other files 12 KiB (8). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

13 to fixGoogle 8581
  • Certain ARIA roles must be contained by particular parents (10 elements)

    Certain ARIA roles must be contained by particular parents: 10 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Orphan list items

    Some list items are not inside a list.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • 24 images without alt text

    24 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (41 elements)

    All page content should be contained by landmarks: 41 elements on the page fail this check, rated moderate by axe-core.

  • 29 form fields without a label

    29 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Headings skip levels

    Headings skip levels (h2 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 13 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9179
  • Error status code

    The page answers with an error status, so search engines may drop it.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Connecting Buyers and Renters with Their Dream Ho…” and “Informative articles to empower you”). One clear main headline is easier for people and search engines.

  • 362 internal links, 60 external

    The homepage links to 362 pages on har.com and 60 external pages.

7 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Find 315,782 Texas real estate homes for sale and rent. View home values, schools, neighborhoods, Texas real estate age…”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Texas Real Estate - 315,782 Homes for Sale and Rent - HAR.com”.

  • Canonical URL set

    The canonical URL is https://www.har.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sitemap.har.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,533 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 1 page without a meta description

    /mortgage/time-value-calculators has no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 links to non-canonical URLs

    Your homepage links to 4 pages by a URL that isn't their canonical one, for example /mapsearch, whose canonical is /mapsearch?view=map. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    /commgate and /globalproperties have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /new-construction-by-city took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 156 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7776
  • 2 broken images

    2 images failed to load on a phone, for example https://www.har.com/.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    48 of 54 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://itunes.apple.com/us/app/har-com-houston-real-estate/id386981161.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (har.com).

  • Valid certificate (104 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for har.com and is valid for another 104 days.

  • http:// redirects to https

    http://har.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • DNSSEC is off

    har.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 30 years old

    30 years

    har.com was registered in Nov 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only amazon.com, comodoca.com, digicert.com and globalsign.com to issue certificates for har.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Nov 2035

    har.com is registered until Nov 2035.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 844 words of copy

    The homepage carries about 844 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Buy/Rent”, “Sign up / Create an account” and “Join Client Experience Rating”.

  • 9 short forms

    9 short forms (7 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx ip4:107.23.206.229 include:mail.har.com include:us._netblocks.mimecast.com include:servers.mcsv.net include:_…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Ketch

    A consent management tool (Ketch) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Upkeep, stack, hiring and company data from programmable.info

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