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harborthorne.com website review
Visit site (opens in a new tab)Reviewed 6 November 202618 issues · 94 checks
This review found 18 issues worth fixing on harborthorne.com, 0 of them high impact, across 94 checks. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
96A- #27 of 81,533 reviewed websitesbeats 100%
- #6 of 40,375 online storesbeats 100%
- #6 of 35,758 Shopify storesbeats 100%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 985 ms |
| May 23, 2026 | 957 ms |
| May 30, 2026 | 924 ms |
| Jun 6, 2026 | 926 ms |
| Jun 13, 2026 | 903 ms |
| Jun 20, 2026 | 936 ms |
| Jun 27, 2026 | 968 ms |
| Jul 4, 2026 | 991 ms |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 964 ms |
| Aug 8, 2026 | 966 ms |
| Aug 15, 2026 | 960 ms |
| Aug 22, 2026 | 956 ms |
| Aug 29, 2026 | 995 ms |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 983 ms |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 93 ms |
| May 23, 2026 | 90 ms |
| May 30, 2026 | 95 ms |
| Jun 6, 2026 | 96 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 100 ms |
| Jun 27, 2026 | 100 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 102 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 100 ms |
| Aug 8, 2026 | 103 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 105 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 117 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 152 ms |
| Sep 26, 2026 | 164 ms |
| Oct 3, 2026 | 176 ms |
| Oct 10, 2026 | 185 ms |
| Oct 17, 2026 | 187 ms |
| Oct 24, 2026 | 195 ms |
| Oct 31, 2026 | 194 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
harborthorne.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
883 KiB22 images could be 883 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
750 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 750 ms.
1,646 HTML elements
The page has 1,646 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
5 third-party services on the page
5 third-party services load with your homepage (Shopify, pagepilot.ai and cloudfront.net and others), adding 615 KiB and 15 ms of main-thread time.
Reduce unused CSS
41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
11 KiB4 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 100
100/100Your mobile performance score is 100. That is in Google's “good” band (90 and up).
Main-thread work: 0.4 s
A phone's processor spends 0.4 s on main-thread work while loading, 40 ms of it running JavaScript. That is comfortably low.
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Tap response (INP) got 113% slower for real visitors
+113%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 93 ms to 194 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 65% slower for real visitors
+65%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
12 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 161 ms
161 msReal visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 609 ms
609 msReal visitors wait 609 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Largest Contentful Paint: 1.2 s
1.2 sYour largest element renders in 1.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Γ”.
Speed Index: 1.6 s
1.6 sVisually, the page fills in at 1.6 s (Speed Index), inside the 3.4 s “good” threshold.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Time to Interactive: 1.2 s
1.2 sThe page is fully interactive after 1.2 s.
Images and page weight
Page weight: 2.3 MB in 70 requests
2.3 MBYour homepage downloads 2.3 MB in 70 requests on a phone: images 1.3 MB (32), scripts 739 KiB (28) and HTML 81 KiB (1). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
243 KiB4 images are downloaded at several times the size a phone draws them, for example download-2025-05-29T013240.353.png at 800 px wide, shown at 195 px. Resized copies would save about 243 KiB.
1 image in older formats
1 image (116 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.6 g of CO₂ per visit
0.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 77.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 34 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (180 characters)
Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.
203 internal links, 2 external
The homepage links to 203 pages on harborthorne.com and 2 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Harbor & Thorne”.
Title: 56 characters
Your title is a healthy 56 characters: “Harbor & Thorne | Home Essentials, Decor, Apparel & More”.
Canonical URL set
The canonical URL is https://harborthorne.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://harborthorne.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (864 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
/collections/mens-apparel, /collections/t-shirts, /collections/polo-shirts, /collections/button-ups, /collections/sweaters and /collections/hoodies and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
/collections/mens-apparel, /collections/t-shirts, /collections/polo-shirts, /collections/button-ups, /collections/sweaters and /collections/hoodies and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
13 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (harborthorne.com).
Valid certificate (68 days left)
The certificate from Let's Encrypt · YE1 verifies for harborthorne.com and is valid for another 68 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://harborthorne.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 42 links work
All 42 links checked from your homepage (40 internal, 2 external) answered without errors.
Domain and trust
No CAA record
harborthorne.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
harborthorne.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 2 years old
2 yearsharborthorne.com was registered in Aug 2024 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
harborthorne.com is registered until Aug 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 446 words of copy
The homepage carries about 446 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP WOMEN” and “SHOP MEN”.
7 calls to action
The homepage has 7 calls to action, for example “Contact”, “Shop Women” and “Shop Men”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 18 testimonial or review blocks, a star rating and “120,000+ Happy Customers”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Microsoft Clarity.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be harborthorne.com is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org ~all”.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
- Selleasy · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: update the app, check its settings for code or HTML you didn't add, and test checkout in a private window.
Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.
Apps your storefront loads
Judge Me Reviews · Pixee Facebook Pixel · Bucks · Awin Affiliate Marketing · Uppromote Affiliate · Triplewhale · Kaching Bundles · Simprosys Google Shopping Feed · Microsoft Clarity · Selleasy · Affliate By Secomapp · Omnisend · Applovin Shop Integration · Aftersell · Upcart · gropulse.com · postscript.io · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on harborthorne.com, including 5 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.