hardcandy.com website review

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

14 images could be 393 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

12 files are served with short cache lifetimes, so returning visitors download them again (65 KiB).

The page has 1,627 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

7 third-party services load with your homepage (Klaviyo, Yotpo and Shopify and others), adding 422 KiB and 178 ms of main-thread time.

3 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 41 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 10.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hard Candy Glass On Lock Setting Spray on model”.

The page becomes fully interactive after 10.5 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 88 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.5 MB in 220 requests on a phone: images 1.2 MB (39), other files 733 KiB (81) and scripts 464 KiB (70). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example hero-glaze-model.jpg at 1,600 px wide, shown at 390 px. Resized copies would save about 99 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must be contained by particular parents: 13 elements on the page fail this check, rated critical by axe-core.

Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.

Some list items are not inside a list.

7 tap targets are too small or too close together to hit reliably with a finger.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 10 elements on the page fail this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (5 elements).

Your title is 67 characters, so Google will cut it off around 60: “Hard Candy Cosmetics: Affordable Makeup and Skincare - Cruelty Free”.

5 links have no real href, so search engines can't follow them.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 143 pages on hardcandy.com and 9 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://hardcandy.com/collections/new-1, https://hardcandy.com/collections/eye, https://hardcandy.com/collections/eyeshadow, https://hardcandy.com/collections/mascara, https://hardcandy.com/collections/eyeliner and https://hardcandy.com/collections/lip and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

20 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 264 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.