hardyfishing.eu website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

10 files are served with short cache lifetimes, so returning visitors download them again (115 KiB).

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

About 130 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 860 ms faster on a phone.

11 images could be 330 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Klaviyo costs a phone 180 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Klaviyo, truevaultcdn.com and Clarity and others), adding 820 KiB and 477 ms of main-thread time.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.

About 13 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 100 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 11.0 s. Good is under 3.8 s.

The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 83 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.8 MB in 195 requests on a phone: images 1.0 MB (19), other files 695 KiB (91) and scripts 687 KiB (67). Under 2 MB keeps phones on slow connections fast.

Hardy_Firecrest_Homepage_-_Copy.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 94.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

21 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

3 elements hidden from screen readers can still receive keyboard focus.

Your title is only 18 characters: “Hardy® Fly Fishing”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 9 <h1> headlines (“Select your Location”, “Firecrest” and “Firecrest”). One clear main headline is easier for people and search engines.

Your meta description is 191 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 60 pages on hardyfishing.eu and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.hardyfishing.co.uk/collections/fly-reels-spools, https://www.hardyfishing.co.uk/collections/fly-fishing-reels, https://www.hardyfishing.co.uk/collections/spare-spools, https://www.hardyfishing.co.uk/collections/luggage, https://www.hardyfishing.co.uk/collections/fly-fishing-rods and https://www.hardyfishing.co.uk/collections/tools and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.hardyfishing.co.uk/collections/spare-spools took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187060205&Ver=2&mid=789ece3d-724b-4aa2-bcce-a25361ac2e86&bo=3&sid=fe6d4c60ddeb11f18999658107995e5d&vid=fe6d7260ddeb11f1a31067cd5f44547a&vids=0&msclkid=N&pi=918639831&l.

7 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Replace_with_Variable_Revenue_Function is not defined”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 261 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.