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hareruya2.com website review

Visit site (opens in a new tab)Reviewed 4 November 202645 issues · 106 checks

This review found 45 issues worth fixing on hareruya2.com, 21 of them high impact, across 106 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.4 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
167 ms128 msMay 16Oct 31136 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026138 ms
May 23, 2026142 ms
May 30, 2026146 ms
Jun 6, 2026152 ms
Jun 13, 2026150 ms
Jun 20, 2026151 ms
Jun 27, 2026150 ms
Jul 4, 2026145 ms
Jul 11, 2026144 ms
Jul 18, 2026142 ms
Jul 25, 2026142 ms
Aug 1, 2026144 ms
Aug 8, 2026149 ms
Aug 15, 2026154 ms
Aug 22, 2026159 ms
Aug 29, 2026162 ms
Sep 5, 2026157 ms
Sep 12, 2026153 ms
Sep 19, 2026141 ms
Sep 26, 2026136 ms
Oct 3, 2026133 ms
Oct 10, 2026132 ms
Oct 17, 2026135 ms
Oct 24, 2026136 ms
Oct 31, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hareruya2.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hareruya2.com at 0.4 s0.4 s
  2. hareruya2.com at 0.9 s0.9 s
  3. hareruya2.com at 1.3 s1.3 s
  4. hareruya2.com at 1.8 s1.8 s
  5. hareruya2.com at 2.2 s2.2 s
  6. hareruya2.com at 2.6 s2.6 s
  7. hareruya2.com at 3.1 s3.1 s
  8. hareruya2.com at 3.5 s3.5 s

hareruya2.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix37
  • Render-blocking requests

    1.4 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,610 HTML elements

    The page has 4,610 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 2.4 MB

    37 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    600 ms · 2.0 MB

    31 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 866 KiB and 1.0 s of main-thread time.

  • Google Tag Manager adds 594 ms

    594 ms

    Google Tag Manager costs a phone 594 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 450 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    151 KiB

    About 151 KiB of JavaScript is downloaded but never used on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    10 ms · 22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.43

    0.43

    For real visitors the layout shifts by 0.43 (75th percentile). Good is under 0.1.

  • Time to Interactive: 16.0 s

    16.0 s

    The page becomes fully interactive after 16.0 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.474

    0.474

    The layout shifts by 0.474 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “晴れる屋2”.

  • Total Blocking Time: 799 ms

    799 ms

    Scripts block taps and scrolling for 799 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 424 ms

    424 ms

    Real visitors wait 424 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

4 to fix40
  • Page weight: 4.9 MB in 246 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 246 requests on a phone: images 3.2 MB (55), other files 781 KiB (104) and scripts 713 KiB (57). Under 2 MB keeps phones on slow connections fast.

  • 12 images far larger than shown

    1.3 MB

    12 images are downloaded at several times the size a phone draws them, for example 4by3banner_2606_sar.webp at 1,147 px wide, shown at 170 px. Resized copies would save about 1.3 MB.

  • An image on the first screen is lazy-loaded

    banner_2610_u500ar.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 10 images in older formats

    10 images (786 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (113 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 9191
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 59 links without text

    59 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9277
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (28 characters)

    Your title is only 28 characters: “【晴れる屋2】国内最大級ポケモンカード専門店の通販サイト”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 32 links crawlers can't follow

    32 links have no real href, so search engines can't follow them.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected non-whitespace character after JSON at position 8)”.

  • 985 internal links, 2 external

    The homepage links to 985 pages on hareruya2.com and 2 external pages.

5 checks passed
  • Meta description: 72 characters

    Your meta description is 72 characters: “晴れる屋2(ハレツー)は国内最大級のポケモンカードゲーム専門店です。通販は即日発送!ポイント還元あり!超高額カード、サプライも取り扱っています。”.

  • Canonical URL set

    The canonical URL is https://www.hareruya2.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.hareruya2.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,011 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (66 KiB, 239 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /pages/store_menu has no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    /pages/contact, /collections/mega, /collections/699, /collections/718, /collections/713 and /collections/714 and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97048932&tm=gtm002&Ver=2&mid=10a8ed8e-b571-465f-b180-153573c2a24e&bo=1&sid=64abf3b0d7f511f1ad07079cb615d388&vid=64abff70d7f511f181fc7f1a7208bf92&vids=0&msclkid=N&gtm_t.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://use.fontawesome.com/releases/v5.15.4/css/all.css' from origin 'https://www.hareruy…”.

2 checks passed
  • Tap targets are thumb-sized

    212 of 229 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.hareruya2.com/account (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hareruya2.com).

  • Valid certificate (68 days left)

    The certificate from Let's Encrypt · YE1 verifies for hareruya2.com and is valid for another 68 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://hareruya2.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    hareruya2.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 5 years old

    5 years

    hareruya2.com was registered in Mar 2021 through GMO Internet Group, Inc. d/b/a Onamae.com. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, ssl.com, globalsign.com and digicert.com to issue certificates for hareruya2.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Mar 2027

    hareruya2.com is registered until Mar 2027.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 383 words of copy

    The homepage carries about 383 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be hareruya2.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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