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harrybarker.com website review

Visit site (opens in a new tab)Reviewed 9 November 202637 issues · 87 checks

This review found 37 issues worth fixing on harrybarker.com, 10 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.3 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20261.8 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.7 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Oct 31, 20261.4 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
98 ms81 msMay 23Nov 791 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202687 ms
May 30, 202687 ms
Jun 6, 202687 ms
Jun 13, 202692 ms
Jun 20, 202692 ms
Jun 27, 202687 ms
Jul 4, 202691 ms
Jul 11, 202694 ms
Jul 18, 202695 ms
Jul 25, 202695 ms
Aug 1, 202691 ms
Aug 8, 202685 ms
Aug 15, 202686 ms
Aug 22, 202683 ms
Aug 29, 202691 ms
Sep 5, 202687 ms
Sep 12, 202687 ms
Sep 19, 202692 ms
Sep 26, 202692 ms
Oct 3, 202695 ms
Oct 10, 202696 ms
Oct 17, 202694 ms
Oct 24, 202688 ms
Oct 31, 202688 ms
Nov 7, 202691 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of harrybarker.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. harrybarker.com at 0.6 s0.6 s
  2. harrybarker.com at 1.2 s1.2 s
  3. harrybarker.com at 1.8 s1.8 s
  4. harrybarker.com at 2.4 s2.4 s
  5. harrybarker.com at 3.0 s3.0 s
  6. harrybarker.com at 3.5 s3.5 s
  7. harrybarker.com at 4.1 s4.1 s
  8. harrybarker.com at 4.7 s4.7 s

Speed

10 to fix65
  • Reduce unused JavaScript

    1.2 s · 328 KiB

    About 328 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 210 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (210 KiB).

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    750 ms · 186 KiB

    8 images could be 186 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Hotjar, Klaviyo and Shopify and others), adding 1.0 MB and 526 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,207 HTML elements

    The page has 2,207 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 89 ms

    89 ms

    Shopify costs a phone 89 ms of main-thread work and 413 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 91 ms

    91 ms

    Klaviyo costs a phone 91 ms of main-thread work and 339 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Duplicated JavaScript

    250 ms · 40 KiB

    40 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 250 ms faster on a phone.

  • Legacy JavaScript

    200 ms · 42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Render-blocking requests

    200 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.7 s

    13.7 s

    Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.0 s

    14.0 s

    The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 107 ms

    107 ms

    Real visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 521 ms

    521 ms

    Real visitors wait 521 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 73 ms

    73 ms

    Scripts block the page for only 73 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 290 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 290 requests on a phone: scripts 1.2 MB (101), other files 893 KiB (143) and images 365 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (47 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 96.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 7590
  • Invalid ARIA attributes

    3 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Elements must only use permitted ARIA attributes (11 elements)

    Elements must only use permitted ARIA attributes: 11 elements on the page fail this check, rated serious by axe-core.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (67 elements)

    All page content should be contained by landmarks: 67 elements on the page fail this check, rated moderate by axe-core.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 54 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • 3 H1 headlines

    There are 3 <h1> headlines (“Harry Barker”, “Buffalo Check Envelope Bed” and “Grain Sack Rectangle Dog Bed”). One clear main headline is easier for people and search engines.

  • Meta description is long (298 characters)

    Your meta description is 298 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 72 internal links, 3 external

    The homepage links to 72 pages on harrybarker.com and 3 external pages.

6 checks passed
  • Title: 50 characters

    Your title is a healthy 50 characters: “Harry Barker | Luxury Dog Accessories and Products”.

  • Canonical URL set

    The canonical URL is https://harrybarker.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://harrybarker.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (739 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://harrybarker.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 3 pages share a meta description

    https://harrybarker.com/collections/sleep, https://harrybarker.com/collections/sleep/bed and https://harrybarker.com/collections/sleep/bed-cover use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://harrybarker.com/collections and https://harrybarker.com/collections/marketplace have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Identifier 'lastUrl' has already been declared”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 25 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 8-field form

    Your longest form asks for 8 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 399 words of copy

    The homepage carries about 399 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “Shop Sleep”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “SHOP NOW”, “Shop All” and “Shop Sleep”.

  • Analytics in place

    Analytics detected: Hotjar.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at harrybarker.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Yotpo Product Reviews · Instafeed · Freegifts · nfcube.com · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Company

Headquarters
Hanahan

Upkeep, stack, hiring and company data from programmable.info

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