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harrys.com website review

Visit site (opens in a new tab)Reviewed 2 November 202639 issues · 96 checks

This review found 39 issues worth fixing on harrys.com, 11 of them high impact, across 96 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s3.0 sMay 16Oct 313.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.4 s
May 23, 20263.2 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.1 s
Jun 20, 20263.2 s
Jun 27, 20263.3 s
Jul 4, 20263.2 s
Jul 11, 20263.2 s
Jul 18, 20263.2 s
Jul 25, 20263.2 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20263.1 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.1 s
Oct 3, 20263.2 s
Oct 10, 20263.2 s
Oct 17, 20263.2 s
Oct 24, 20263.2 s
Oct 31, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
281 ms211 msMay 16Oct 31272 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026219 ms
May 23, 2026224 ms
May 30, 2026227 ms
Jun 6, 2026233 ms
Jun 13, 2026244 ms
Jun 20, 2026246 ms
Jun 27, 2026249 ms
Jul 4, 2026251 ms
Jul 11, 2026253 ms
Jul 18, 2026255 ms
Jul 25, 2026261 ms
Aug 1, 2026262 ms
Aug 8, 2026262 ms
Aug 15, 2026262 ms
Aug 22, 2026260 ms
Aug 29, 2026254 ms
Sep 5, 2026254 ms
Sep 12, 2026255 ms
Sep 19, 2026262 ms
Sep 26, 2026270 ms
Oct 3, 2026271 ms
Oct 10, 2026273 ms
Oct 17, 2026271 ms
Oct 24, 2026271 ms
Oct 31, 2026272 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of harrys.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. harrys.com at 0.4 s0.4 s
  2. harrys.com at 0.8 s0.8 s
  3. harrys.com at 1.1 s1.1 s
  4. harrys.com at 1.5 s1.5 s
  5. harrys.com at 1.9 s1.9 s
  6. harrys.com at 2.3 s2.3 s
  7. harrys.com at 2.6 s2.6 s
  8. harrys.com at 3.0 s3.0 s

harrys.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix41
  • Use efficient cache lifetimes

    1.5 s · 392 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (392 KiB).

  • Render-blocking requests

    1.6 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused JavaScript

    910 ms · 514 KiB

    About 514 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 910 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and datagrail.io and others), adding 2.7 MB and 707 ms of main-thread time.

  • Google Tag Manager adds 639 ms

    639 ms

    Google Tag Manager costs a phone 639 ms of main-thread work and 845 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,316 HTML elements

    The page has 2,316 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • sanity.io adds 0 ms

    0 ms

    sanity.io costs a phone 0 ms of main-thread work and 858 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Monotype adds 1 ms

    1 ms

    Monotype costs a phone 1 ms of main-thread work and 774 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.

  • Improve image delivery

    200 KiB

    1 image could be 200 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    150 ms · 21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 65 ms

    65 ms

    Your server sent the HTML in 65 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 12.8 s

    12.8 s

    Your largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 22.9 s

    22.9 s

    The page becomes fully interactive after 22.9 s. Good is under 3.8 s.

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 794 ms

    794 ms

    Scripts block taps and scrolling for 794 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 272 ms

    272 ms

    Real visitors wait 272 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 219 ms to 272 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.8 MB in 183 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 183 requests on a phone: scripts 1.7 MB (112), images 1,021 KiB (29) and fonts 801 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    7751a542491ff21603809b6a6c71357811ee10ca-746x744.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9896
  • Heading levels should only increase by one (2 elements)

    Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is long (72 characters)

    Your title is 72 characters, so Google will cut it off around 60: “Harry's | Quality Shaving & Grooming Products, at a Fair Price | Harry's”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Shave It Off Your List” and “Shave It Off Your List”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 77 internal links, 2 external

    The homepage links to 77 pages on harrys.com and 2 external pages.

5 checks passed
  • Meta description: 87 characters

    Your meta description is 87 characters: “Get everything you need for a smooth shave in our starter set at an even sweeter price.”.

  • Canonical URL set

    The canonical URL is https://www.harrys.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.harrys.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 1 AI crawler

    Your robots.txt lets ChatGPT search (OAI-SearchBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (556 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://verifi.podscribe.com/tag?action=view&user_id=d8656980-7862-4277-ac8d-6a5f81a2dc01&advertiser=harrys&referrer=_&session_referrer=_&session_landing_url=https%3A%2F%2Fwww.harrys.com%2Fen&device_i.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    77 of 90 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (harrys.com).

  • Valid certificate (85 days left)

    The certificate from Let's Encrypt · YE1 verifies for harrys.com and is valid for another 85 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://harrys.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 42 links work

    All 42 links checked from your homepage (40 internal, 2 external) answered without errors.

Domain and trust

  • DNSSEC is off

    harrys.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 30 years old

    30 years

    harrys.com was registered in Jun 1996 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for harrys.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jun 2031

    harrys.com is registered until Jun 2031.

Content and conversion

5 to fix63
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 403 words of copy

    The homepage carries about 403 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start Shave Trial” and “Shop All”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Start Shave Trial”, “Shop” and “Shop All”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf1.harrys.com include:spf2.harrys.com include:spf3.harrys.com include:servers.…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 49 cookies set on arrival

    49

    Opening the homepage sets 49 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 65 other companies contacted

    Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
12 open roles
Teams
Centralized Insights and Analytics (4), Product Development (3), Growth Marketing (2), Legal (1)
Job board
greenhouse

Company

Founded
2012

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on harrys.com, including 21 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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