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harrys.com website review
Visit site (opens in a new tab)Reviewed 2 November 202639 issues · 96 checks
This review found 39 issues worth fixing on harrys.com, 11 of them high impact, across 96 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69D- #71,141 of 83,217 reviewed websitesbeats 12%
- #38,186 of 41,700 online storesbeats 7%
- #34,548 of 37,063 Shopify storesbeats 6%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.3 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.2 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.2 s |
| Oct 24, 2026 | 3.2 s |
| Oct 31, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 219 ms |
| May 23, 2026 | 224 ms |
| May 30, 2026 | 227 ms |
| Jun 6, 2026 | 233 ms |
| Jun 13, 2026 | 244 ms |
| Jun 20, 2026 | 246 ms |
| Jun 27, 2026 | 249 ms |
| Jul 4, 2026 | 251 ms |
| Jul 11, 2026 | 253 ms |
| Jul 18, 2026 | 255 ms |
| Jul 25, 2026 | 261 ms |
| Aug 1, 2026 | 262 ms |
| Aug 8, 2026 | 262 ms |
| Aug 15, 2026 | 262 ms |
| Aug 22, 2026 | 260 ms |
| Aug 29, 2026 | 254 ms |
| Sep 5, 2026 | 254 ms |
| Sep 12, 2026 | 255 ms |
| Sep 19, 2026 | 262 ms |
| Sep 26, 2026 | 270 ms |
| Oct 3, 2026 | 271 ms |
| Oct 10, 2026 | 273 ms |
| Oct 17, 2026 | 271 ms |
| Oct 24, 2026 | 271 ms |
| Oct 31, 2026 | 272 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
harrys.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
1.5 s · 392 KiB8 files are served with short cache lifetimes, so returning visitors download them again (392 KiB).
Render-blocking requests
1.6 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Reduce unused JavaScript
910 ms · 514 KiBAbout 514 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 910 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and datagrail.io and others), adding 2.7 MB and 707 ms of main-thread time.
Google Tag Manager adds 639 ms
639 msGoogle Tag Manager costs a phone 639 ms of main-thread work and 845 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,316 HTML elements
The page has 2,316 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
sanity.io adds 0 ms
0 mssanity.io costs a phone 0 ms of main-thread work and 858 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Monotype adds 1 ms
1 msMonotype costs a phone 1 ms of main-thread work and 774 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.
Improve image delivery
200 KiB1 image could be 200 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
150 ms · 21 KiBAbout 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 65 ms
65 msYour server sent the HTML in 65 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 12.8 s
12.8 sYour largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 22.9 s
22.9 sThe page becomes fully interactive after 22.9 s. Good is under 3.8 s.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 794 ms
794 msScripts block taps and scrolling for 794 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 272 ms
272 msReal visitors wait 272 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 219 ms to 272 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.7 s
2.7 sReal visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 183 requests
3.8 MBYour homepage downloads 3.8 MB in 183 requests on a phone: scripts 1.7 MB (112), images 1,021 KiB (29) and fonts 801 KiB (2). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
7751a542491ff21603809b6a6c71357811ee10ca-746x744.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.1 g of CO₂ per visit
1.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Heading levels should only increase by one (2 elements)
Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 15 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (72 characters)
Your title is 72 characters, so Google will cut it off around 60: “Harry's | Quality Shaving & Grooming Products, at a Fair Price | Harry's”.
2 H1 headlines
There are 2 <h1> headlines (“Shave It Off Your List” and “Shave It Off Your List”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
77 internal links, 2 external
The homepage links to 77 pages on harrys.com and 2 external pages.
5 checks passed
Meta description: 87 characters
Your meta description is 87 characters: “Get everything you need for a smooth shave in our starter set at an even sweeter price.”.
Canonical URL set
The canonical URL is https://www.harrys.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.harrys.com/sitemap.xml.
AI search readiness
Parts of the site are closed to 1 AI crawler
Your robots.txt lets ChatGPT search (OAI-SearchBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (556 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 broken image
1 image failed to load on a phone, for example https://verifi.podscribe.com/tag?action=view&user_id=d8656980-7862-4277-ac8d-6a5f81a2dc01&advertiser=harrys&referrer=_&session_referrer=_&session_landing_url=https%3A%2F%2Fwww.harrys.com%2Fen&device_i.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
77 of 90 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (harrys.com).
Valid certificate (85 days left)
The certificate from Let's Encrypt · YE1 verifies for harrys.com and is valid for another 85 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://harrys.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 42 links work
All 42 links checked from your homepage (40 internal, 2 external) answered without errors.
Domain and trust
DNSSEC is off
harrys.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 30 years old
30 yearsharrys.com was registered in Jun 1996 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for harrys.com, so a mis-issued certificate from anyone else is refused.
Registered until Jun 2031
harrys.com is registered until Jun 2031.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 403 words of copy
The homepage carries about 403 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start Shave Trial” and “Shop All”.
14 calls to action
The homepage has 14 calls to action, for example “Start Shave Trial”, “Shop” and “Shop All”.
5 short forms
5 short forms (2 fields at most) are right on the homepage.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf1.harrys.com include:spf2.harrys.com include:spf3.harrys.com include:servers.…”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
12 trackers load before any consent
12Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
49 cookies set on arrival
49Opening the homepage sets 49 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
65 other companies contacted
Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 12 open roles
- Teams
- Centralized Insights and Analytics (4), Product Development (3), Growth Marketing (2), Legal (1)
- Job board
- greenhouse
- Careers page
- boards.greenhouse.io/harrys (opens in a new tab)
Company
- Founded
- 2012
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on harrys.com, including 21 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.