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has.nl website review
Visit site (opens in a new tab)Reviewed 26 October 202628 issues · 74 checks
This review found 28 issues worth fixing on has.nl, 8 of them high impact, across 74 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.2 s |
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 922 ms |
| Jul 4, 2026 | 901 ms |
| Jul 11, 2026 | 924 ms |
| Jul 18, 2026 | 923 ms |
| Jul 25, 2026 | 924 ms |
| Aug 1, 2026 | 907 ms |
| Aug 8, 2026 | 901 ms |
| Aug 15, 2026 | 861 ms |
| Aug 22, 2026 | 826 ms |
| Aug 29, 2026 | 854 ms |
| Sep 5, 2026 | 839 ms |
| Sep 12, 2026 | 838 ms |
| Sep 19, 2026 | 836 ms |
| Sep 26, 2026 | 815 ms |
| Oct 3, 2026 | 809 ms |
| Oct 10, 2026 | 828 ms |
| Oct 17, 2026 | 821 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 141 ms |
| May 9, 2026 | 146 ms |
| May 16, 2026 | 148 ms |
| May 23, 2026 | 149 ms |
| May 30, 2026 | 149 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 141 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 140 ms |
| Jul 25, 2026 | 136 ms |
| Aug 1, 2026 | 134 ms |
| Aug 8, 2026 | 131 ms |
| Aug 15, 2026 | 131 ms |
| Aug 22, 2026 | 134 ms |
| Aug 29, 2026 | 139 ms |
| Sep 5, 2026 | 144 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 147 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.8 s · 987 KiB2 images could be 987 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.
Reduce unused JavaScript
1.4 s · 240 KiBAbout 240 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 58
58/100Your mobile performance score is 58 (desktop: 60). Pages that score under 90 lose visitors before the first paint.
5 third-party services on the page
5 third-party services load with your homepage (Google Tag Manager, Hotjar and Cookiebot and others), adding 628 KiB and 766 ms of main-thread time.
Google Tag Manager adds 391 ms
391 msGoogle Tag Manager costs a phone 391 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.
2,583 HTML elements
The page has 2,583 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 851 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 225 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 75 KiB75 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
146 KiB4 files are served with short cache lifetimes, so returning visitors download them again (146 KiB).
Reduce unused CSS
16 KiBAbout 16 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 374 ms
374 msYour server sent the HTML in 374 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.0 s
10.0 sYour largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 10.0 s
10.0 sThe page becomes fully interactive after 10.0 s. Good is under 3.8 s.
Total Blocking Time: 567 ms
567 msScripts block taps and scrolling for 567 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 141 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 122 ms
122 msReal visitors wait 122 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 436 ms
436 msReal visitors wait 436 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 41% faster for real visitors
-41%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
First Contentful Paint: 1.0 s
1.0 sThe first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 4.7 MB in 26 requests
4.7 MBYour homepage downloads 4.7 MB in 26 requests on a phone: media 2.9 MB (1), images 1.0 MB (3) and scripts 669 KiB (8). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
has-2023-fullsize-167.jpg weighs 575 KiB. On a phone connection a single image that size takes seconds.
2 images in older formats
2 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 161.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 25 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (320 characters)
Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
155 internal links, 5 external
The homepage links to 155 pages on has.nl and 5 external pages.
3 checks passed
Title: 64 characters
Your title is a healthy 64 characters: “HAS green academy - de hogeschool voor agro food en leefomgeving”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.has.nl/sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (679 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages without a meta description
/samenwerken, /zoeken, /meer-has/inloggen-voor-studenten-en-medewerkers, /hbo-opleidingen/studiekeuze and /bedrijfsopleidingen/incompany-en-maatwerk have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/en has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
21 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 468 words of copy
The homepage carries about 468 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start of pauzeer de achtergrondvideo”.
6 calls to action
The homepage has 6 calls to action, for example “Contact” and “Start of pauzeer de achtergrondvideo”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Hotjar (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at has.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
Company
- Founded
- 1949
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on has.nl, including 12 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.