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has.nl website review

Visit site (opens in a new tab)Reviewed 26 October 202628 issues · 74 checks

This review found 28 issues worth fixing on has.nl, 8 of them high impact, across 74 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s583 msMay 2Oct 17821 ms
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.2 s
May 9, 20261.6 s
May 16, 20262.1 s
May 23, 20262.3 s
May 30, 20262.2 s
Jun 6, 20262.1 s
Jun 13, 20261.5 s
Jun 20, 20261.1 s
Jun 27, 2026922 ms
Jul 4, 2026901 ms
Jul 11, 2026924 ms
Jul 18, 2026923 ms
Jul 25, 2026924 ms
Aug 1, 2026907 ms
Aug 8, 2026901 ms
Aug 15, 2026861 ms
Aug 22, 2026826 ms
Aug 29, 2026854 ms
Sep 5, 2026839 ms
Sep 12, 2026838 ms
Sep 19, 2026836 ms
Sep 26, 2026815 ms
Oct 3, 2026809 ms
Oct 10, 2026828 ms
Oct 17, 2026821 ms
Real-visitor tap response (INP)75th percentile, phones
152 ms128 msMay 2Oct 17146 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026141 ms
May 9, 2026146 ms
May 16, 2026148 ms
May 23, 2026149 ms
May 30, 2026149 ms
Jun 6, 2026145 ms
Jun 13, 2026141 ms
Jun 20, 2026137 ms
Jun 27, 2026138 ms
Jul 4, 2026138 ms
Jul 11, 2026138 ms
Jul 18, 2026140 ms
Jul 25, 2026136 ms
Aug 1, 2026134 ms
Aug 8, 2026131 ms
Aug 15, 2026131 ms
Aug 22, 2026134 ms
Aug 29, 2026139 ms
Sep 5, 2026144 ms
Sep 12, 2026146 ms
Sep 19, 2026147 ms
Sep 26, 2026147 ms
Oct 3, 2026146 ms
Oct 10, 2026146 ms
Oct 17, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of has.nl (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. has.nl at 0.7 s0.7 s
  2. has.nl at 1.4 s1.4 s
  3. has.nl at 2.1 s2.1 s
  4. has.nl at 2.8 s2.8 s
  5. has.nl at 3.4 s3.4 s
  6. has.nl at 4.1 s4.1 s
  7. has.nl at 4.8 s4.8 s
  8. has.nl at 5.5 s5.5 s

Speed

8 to fix58
  • Improve image delivery

    1.8 s · 987 KiB

    2 images could be 987 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

  • Reduce unused JavaScript

    1.4 s · 240 KiB

    About 240 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58 (desktop: 60). Pages that score under 90 lose visitors before the first paint.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, Hotjar and Cookiebot and others), adding 628 KiB and 766 ms of main-thread time.

  • Google Tag Manager adds 391 ms

    391 ms

    Google Tag Manager costs a phone 391 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • 2,583 HTML elements

    The page has 2,583 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 851 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 225 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 75 KiB

    75 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    146 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (146 KiB).

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 374 ms

    374 ms

    Your server sent the HTML in 374 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 10.0 s

    10.0 s

    Your largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 10.0 s

    10.0 s

    The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

  • Total Blocking Time: 567 ms

    567 ms

    Scripts block taps and scrolling for 567 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 141 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 122 ms

    122 ms

    Real visitors wait 122 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 436 ms

    436 ms

    Real visitors wait 436 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 41% faster for real visitors

    -41%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • First Contentful Paint: 1.0 s

    1.0 s

    The first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.

Images and page weight

3 to fix45
  • Page weight: 4.7 MB in 26 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 26 requests on a phone: media 2.9 MB (1), images 1.0 MB (3) and scripts 669 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    has-2023-fullsize-167.jpg weighs 575 KiB. On a phone connection a single image that size takes seconds.

  • 2 images in older formats

    2 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 161.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9797
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10074
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (320 characters)

    Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 155 internal links, 5 external

    The homepage links to 155 pages on has.nl and 5 external pages.

3 checks passed
  • Title: 64 characters

    Your title is a healthy 64 characters: “HAS green academy - de hogeschool voor agro food en leefomgeving”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.has.nl/sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (679 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 5 pages without a meta description

    /samenwerken, /zoeken, /meer-has/inloggen-voor-studenten-en-medewerkers, /hbo-opleidingen/studiekeuze and /bedrijfsopleidingen/incompany-en-maatwerk have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /en has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    21 of 21 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 468 words of copy

    The homepage carries about 468 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start of pauzeer de achtergrondvideo”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact” and “Start of pauzeer de achtergrondvideo”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Hotjar (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at has.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Company

Founded
1949

Upkeep, stack, hiring and company data from programmable.info

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