haskinscottage.com website review

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

7 images could be 165 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Shopify costs a phone 109 ms of main-thread work and 468 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 third-party services load with your homepage (Shopify and shop.app), adding 506 KiB and 114 ms of main-thread time.

About 23 KiB of JavaScript is downloaded but never used on this page.

About 12 KiB of CSS is downloaded but never applied on this page.

5 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The layout shifts by 0.266 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 4.5 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.2 MB in 262 requests on a phone: other files 804 KiB (112), images 675 KiB (12) and scripts 440 KiB (104). Under 2 MB keeps phones on slow connections fast.

1 image (79 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Your meta description is 311 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 77 pages on haskinscottage.com and 3 external pages.

https://haskinscottage.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://haskinscottage.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://haskinscottage.com/collections/all, https://haskinscottage.com/collections/clothing/humor, https://haskinscottage.com/collections/coffee-mug-cup/comfort-colors, https://haskinscottage.com/collections/holidays/holiday, https://haskinscottage.com/collections/glass/mom and https://haskinscottage.com/collections/coffee-mug-cup/motivational and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://haskinscottage.com/collections/parent-child-sets/adult%2Fkid-set, whose canonical is https://haskinscottage.com/collections/parent-child-sets/adult/kid-set. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://haskinscottage.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://haskinscottage.com/pages/about-us and https://haskinscottage.com/pages/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 143 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.