hawks.com website review

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

Your mobile performance score is 6. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 9.8 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

98 files are served with short cache lifetimes, so returning visitors download them again (4.5 MB).

24 images could be 4.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

About 4.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

8 third-party services load with your homepage (formstack.com, gofevo.com and Other Google APIs/SDKs and others), adding 5.8 MB and 1.7 s of main-thread time.

20 long tasks block the main thread while loading, the longest for 1.6 s. During a long task the page ignores taps.

About 359 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

gofevo.com costs a phone 358 ms of main-thread work and 3.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

formstack.com costs a phone 499 ms of main-thread work and 996 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,965 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Other Google APIs/SDKs costs a phone 205 ms of main-thread work and 751 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Maps costs a phone 168 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 71 KiB JavaScript that modern phones do not need.

42 KiB could be saved by minifying JavaScript.

24 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 1.13 (75th percentile). Good is under 0.1.

The page becomes fully interactive after 71.8 s. Good is under 3.8 s.

The layout shifts by 0.994 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “TICKET CENTRAL SINGLE-GAME TICKETS SEASON TICKETS TICKET PR…”.

Scripts block taps and scrolling for 3.0 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 393 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

Real visitors wait 897 ms for your server to start answering (75th percentile). Good is under 800 ms.

24 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 158 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 14.9 MB in 263 requests on a phone: scripts 6.8 MB (72), images 6.1 MB (79) and other files 1.2 MB (69). Under 2 MB keeps phones on slow connections fast.

6 images are downloaded at several times the size a phone draws them, for example maxresdefault.jpg at 1,280 px wide, shown at 303 px. Resized copies would save about 535 KiB.

6 images (985 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

8 images further down the page (1,003 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 4.22 g of CO₂e: 506.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 9 elements on the page fail this check, rated critical by axe-core.

2 tap targets are too small or too close together to hit reliably with a finger.

1 frame has no title, so screen-reader users cannot tell what it contains.

All page content should be contained by landmarks: 31 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 3 elements on the page fail this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

Elements marked as presentational should be consistently ignored: 3 elements on the page fail this check, rated minor by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 76 characters, so Google will cut it off around 60: “Atlanta Hawks Official Site: Latest NBA Scores, Stats & News - Atlanta Hawks”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 10 pages on hawks.com and 17 external pages.

Your robots.txt shuts out ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

A phone browser shows 1,279 words, but the HTML your server sends has only 50. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

/hawks/news and /hawks/videos have no meta description, so Google writes the search snippet from whatever text it finds.

/hawks/news, /hawks/insider and /hawks/videos have no <h1> headline, so visitors and search engines get no clear main topic.

/hawks/tickets/promotions, /hawks/tickets/games, /hawks/insider and /hawks/text have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

10 images failed to load on a phone, for example https://cdn.nba.com/next/fallback.jpg.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_HTTP2_PROTOCOL_ERROR”.

The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

Chrome logged issues while loading the page (“Cookie”).

Large scripts ship without source maps.

http://hawks.com does not redirect to https, so some visitors land on the insecure version.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

HSTS is set, but max-age is 1 days; one year is the recommended minimum.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

Opening https://hawks.com goes through 2 redirects before the homepage loads.

1 link go through two or more redirects, for example https://kia.com/.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block, 1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

nba.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

nba.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,279 words of visible text.

DMARC is set to p=none, so mail pretending to be hawks.com is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 18 cookies, 2 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.