haygain.nl website review

A phone's processor spends 4.2 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,480 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

24 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 third-party services load with your homepage (Klaviyo, Shopify and Google Tag Manager and others), adding 4.5 MB and 731 ms of main-thread time.

Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

About 656 KiB of JavaScript is downloaded but never used on this page.

Shopify costs a phone 173 ms of main-thread work and 2.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 241 ms of main-thread work and 1,020 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Google Tag Manager costs a phone 161 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 90 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.

12 files are served with short cache lifetimes, so returning visitors download them again (97 KiB).

Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need.

About 36 KiB of CSS is downloaded but never applied on this page.

9 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 20.3 s. Good is under 3.8 s.

Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 218 ms in total while the page loads. Good is under 200 ms.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 134 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.9 MB in 470 requests on a phone: images 2.3 MB (41), scripts 2.2 MB (203) and other files 943 KiB (164). Under 2 MB keeps phones on slow connections fast.

11 images are downloaded at several times the size a phone draws them, for example Untitleddesign_d68e7cd6-d158-4daf-8ef9-184ed70e928f.png at 2,667 px wide, shown at 344 px. Resized copies would save about 1.5 MB.

15 images further down the page (1.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

2 images (204 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.68 g of CO₂e: 201.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

1 frame has no title, so screen-reader users cannot tell what it contains.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

15 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is only 19 characters: “Haygain Deutschland”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“” and “WISSENSCHAFTLICH FUNDIERTE LÖSUNGEN FÜR GESUNDE P…”). One clear main headline is easier for people and search engines.

Your meta description is 202 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links have no real href, so search engines can't follow them.

The homepage links to 102 pages on haygain.nl and 6 external pages.

The HTML your server sends has 814 of the 1,820 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

https://haygain.de/pages/haygain-comfortstall-v2 and https://haygain.de/pages/comfortstall all use the title “Über ComfortStall | Orthopädischer Stallboden für Pferde – Haygain De…”. Search engines can't tell which page to show for a search, so each competes with the others.

https://haygain.de/pages/heubedampfer, https://haygain.de/collections/haygain-parts, https://haygain.de/pages/heu-einweichen-oder-bedampfen, https://haygain.de/pages/faqs and https://haygain.de/pages/forager have no meta description, so Google writes the search snippet from whatever text it finds.

https://haygain.de/pages/haygain-comfortstall-v2 and https://haygain.de/pages/comfortstall use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://haygain.de/pages/haygain-comfortstall-v2, whose canonical is https://haygain.de/pages/comfortstall. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://haygain.de/pages/heubedampfer, https://haygain.de/pages/quiz, https://haygain.de/pages/optimieren-sie-das-wohlbefinden-ihres-pferdes, https://haygain.de/pages/studien-heubedampfung, https://haygain.de/pages/heu-einweichen-oder-bedampfen and https://haygain.de/pages/selbstgebaute-heubedampfer-warum-eigentlich-nicht and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,820 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.