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haylor.com website review
Visit site (opens in a new tab)Reviewed 31 October 202646 issues · 114 checks
This review found 46 issues worth fixing on haylor.com, 20 of them high impact, across 114 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
60D- #79,397 of 81,751 reviewed websitesbeats 2%
- #40,134 of 40,547 online storesbeats 1%
- #2,066 of 2,110 WooCommerce storesbeats 1%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.3 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 6, 2026 | 94 ms |
| Jun 13, 2026 | 97 ms |
| Jun 20, 2026 | 100 ms |
| Jun 27, 2026 | 100 ms |
| Jul 4, 2026 | 99 ms |
| Jul 11, 2026 | 101 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 100 ms |
| Aug 1, 2026 | 99 ms |
| Aug 8, 2026 | 99 ms |
| Aug 15, 2026 | 99 ms |
| Aug 22, 2026 | 105 ms |
| Aug 29, 2026 | 115 ms |
| Sep 5, 2026 | 124 ms |
| Sep 12, 2026 | 127 ms |
| Sep 19, 2026 | 119 ms |
| Sep 26, 2026 | 107 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 102 ms |
| Oct 17, 2026 | 98 ms |
| Oct 24, 2026 | 105 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
13.3 s · 2.4 MB17 files are served with short cache lifetimes, so returning visitors download them again (2.4 MB).
Reduce unused JavaScript
6.8 s · 2.0 MBAbout 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.
Render-blocking requests
2.6 s31 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.
Reduce unused CSS
1.6 s · 304 KiBAbout 304 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 11
11/100Your mobile performance score is 11. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.7 s
A phone's processor spends 5.7 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (olivobot.com, Google Tag Manager and Google CDN and others), adding 5.5 MB and 1.9 s of main-thread time.
olivobot.com adds 753 ms
753 msolivobot.com costs a phone 753 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
1.0 MB1 image could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 785 ms. During a long task the page ignores taps.
Google Tag Manager adds 543 ms
543 msGoogle Tag Manager costs a phone 543 ms of main-thread work and 854 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 367 ms
367 msGoogle CDN costs a phone 367 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 117 ms
117 msGoogle Maps costs a phone 117 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 10 KiB10 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 24 ms
24 msYour server sent the HTML in 24 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 1.00
1.00For real visitors the layout shifts by 1.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 2.4 s
2.4 sReal visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 24.0 s
24.0 sYour largest element takes 24.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Insuring All You Value CONTACT US”.
Time to Interactive: 32.1 s
32.1 sThe page becomes fully interactive after 32.1 s. Good is under 3.8 s.
Cumulative Layout Shift: 1
1The layout shifts by 1 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 12.9 s
12.9 sVisually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 94 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 7.2 MB in 146 requests
7.2 MBYour homepage downloads 7.2 MB in 146 requests on a phone: scripts 3.8 MB (69), images 1.5 MB (22) and fonts 1,008 KiB (9). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
avatar.png weighs 1.0 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
954 KiB1 image is downloaded at several times the size a phone draws it, for example avatar.png at 512 px wide, shown at 50 px. Resized copies would save about 954 KiB.
An image on the first screen is lazy-loaded
003.-EB-.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (1.0 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.0 g of CO₂ per visit
2.05 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.05 g of CO₂e: 245.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Insuring All You Value” and “Insuring All You Value”). One clear main headline is easier for people and search engines.
8 links with vague text
8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
89 internal links, 6 external
The homepage links to 89 pages on haylor.com and 6 external pages.
7 checks passed
Meta description: 127 characters
Your meta description is 127 characters: “Haylor, Freyer & Coon Inc. is an insurance agency in Upstate NY. Get in touch with us now for any type of insurance ass…”.
Title: 52 characters
Your title is a healthy 52 characters: “Haylor, Freyer & Coon, Inc. | Insuring All You Value”.
Canonical URL set
The canonical URL is https://haylor.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://haylor.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (825 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'ready')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (haylor.com).
Valid certificate (48 days left)
The certificate from Google Trust Services · WR1 verifies for haylor.com and is valid for another 48 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://haylor.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 45 links work
All 45 links checked from your homepage (40 internal, 5 external) answered without errors.
Domain and trust
No CAA record
haylor.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
haylor.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearshaylor.com was registered in Jan 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jan 2033
haylor.com is registered until Jan 2033.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 646 words of copy
The homepage carries about 646 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT US” and “Contact A Specialist”.
16 calls to action
The homepage has 16 calls to action, for example “Contact A Specialist”, “Contact Us” and “Get a Quote”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 7 testimonial or review blocks, 1 customer or partner logo and 2 trust badges.
Analytics in place
Analytics detected: Google Analytics and HubSpot.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be haylor.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_u.haylor.com._spf.smart.ondmarc.com ~all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2024.
- 4 plugins are behind their latest release.ultimate-social-media-icons 2.9.9 → 3.0.2 · woocommerce 11.0.0 → 11.2.1 · cf7-conditional-fields 2.7.10 → 2.8.5 · megamenu 3.10.6 → 3.10.8
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics
- Hosting
- WordPress.com
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on haylor.com, including 25 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.