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haylor.com website review

Visit site (opens in a new tab)Reviewed 31 October 202646 issues · 114 checks

This review found 46 issues worth fixing on haylor.com, 20 of them high impact, across 114 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.5 sMay 9Oct 243.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.3 s
May 16, 20262.8 s
May 23, 20262.9 s
May 30, 20262.7 s
Jun 6, 20263.0 s
Jun 13, 20262.7 s
Jun 20, 20263.2 s
Jun 27, 20263.2 s
Jul 4, 20263.3 s
Jul 11, 20263.3 s
Jul 18, 20263.2 s
Jul 25, 20263.0 s
Aug 1, 20262.9 s
Aug 8, 20262.8 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.6 s
Sep 5, 20262.7 s
Sep 12, 20262.9 s
Sep 19, 20263.1 s
Sep 26, 20263.2 s
Oct 3, 20263.1 s
Oct 10, 20262.9 s
Oct 17, 20263.1 s
Oct 24, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
132 ms89 msJun 6Oct 24105 ms
Show as table
DateReal-visitor tap response (INP)
Jun 6, 202694 ms
Jun 13, 202697 ms
Jun 20, 2026100 ms
Jun 27, 2026100 ms
Jul 4, 202699 ms
Jul 11, 2026101 ms
Jul 18, 2026103 ms
Jul 25, 2026100 ms
Aug 1, 202699 ms
Aug 8, 202699 ms
Aug 15, 202699 ms
Aug 22, 2026105 ms
Aug 29, 2026115 ms
Sep 5, 2026124 ms
Sep 12, 2026127 ms
Sep 19, 2026119 ms
Sep 26, 2026107 ms
Oct 3, 2026104 ms
Oct 10, 2026102 ms
Oct 17, 202698 ms
Oct 24, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

13 to fix11
  • Use efficient cache lifetimes

    13.3 s · 2.4 MB

    17 files are served with short cache lifetimes, so returning visitors download them again (2.4 MB).

  • Reduce unused JavaScript

    6.8 s · 2.0 MB

    About 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.

  • Render-blocking requests

    2.6 s

    31 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

  • Reduce unused CSS

    1.6 s · 304 KiB

    About 304 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 11

    11/100

    Your mobile performance score is 11. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (olivobot.com, Google Tag Manager and Google CDN and others), adding 5.5 MB and 1.9 s of main-thread time.

  • olivobot.com adds 753 ms

    753 ms

    olivobot.com costs a phone 753 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    1.0 MB

    1 image could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 785 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 543 ms

    543 ms

    Google Tag Manager costs a phone 543 ms of main-thread work and 854 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 367 ms

    367 ms

    Google CDN costs a phone 367 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 117 ms

    117 ms

    Google Maps costs a phone 117 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 1.00

    1.00

    For real visitors the layout shifts by 1.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 24.0 s

    24.0 s

    Your largest element takes 24.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Insuring All You Value CONTACT US”.

  • Time to Interactive: 32.1 s

    32.1 s

    The page becomes fully interactive after 32.1 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 1

    1

    The layout shifts by 1 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 12.9 s

    12.9 s

    Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 94 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

5 to fix14
  • Page weight: 7.2 MB in 146 requests

    7.2 MB

    Your homepage downloads 7.2 MB in 146 requests on a phone: scripts 3.8 MB (69), images 1.5 MB (22) and fonts 1,008 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    avatar.png weighs 1.0 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    954 KiB

    1 image is downloaded at several times the size a phone draws it, for example avatar.png at 512 px wide, shown at 50 px. Resized copies would save about 954 KiB.

  • An image on the first screen is lazy-loaded

    003.-EB-.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (1.0 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.0 g of CO₂ per visit

    2.05 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.05 g of CO₂e: 245.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8191
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7791
  • 2 H1 headlines

    There are 2 <h1> headlines (“Insuring All You Value” and “Insuring All You Value”). One clear main headline is easier for people and search engines.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 89 internal links, 6 external

    The homepage links to 89 pages on haylor.com and 6 external pages.

7 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “Haylor, Freyer & Coon Inc. is an insurance agency in Upstate NY. Get in touch with us now for any type of insurance ass…”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Haylor, Freyer & Coon, Inc. | Insuring All You Value”.

  • Canonical URL set

    The canonical URL is https://haylor.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://haylor.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (825 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 3 small tap targets

    3 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'ready')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (haylor.com).

  • Valid certificate (48 days left)

    The certificate from Google Trust Services · WR1 verifies for haylor.com and is valid for another 48 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://haylor.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    haylor.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    haylor.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    haylor.com was registered in Jan 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2033

    haylor.com is registered until Jan 2033.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 646 words of copy

    The homepage carries about 646 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US” and “Contact A Specialist”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Contact A Specialist”, “Contact Us” and “Get a Quote”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 7 testimonial or review blocks, 1 customer or partner logo and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be haylor.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_u.haylor.com._spf.smart.ondmarc.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2024.
  • 4 plugins are behind their latest release.ultimate-social-media-icons 2.9.9 → 3.0.2 · woocommerce 11.0.0 → 11.2.1 · cf7-conditional-fields 2.7.10 → 2.8.5 · megamenu 3.10.6 → 3.10.8

Stack

CMS
WordPress 7.1.4
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics
Hosting
WordPress.com

Upkeep, stack, hiring and company data from programmable.info

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