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hdmobjects.com website review

Visit site (opens in a new tab)Reviewed 6 November 202630 issues · 78 checks

This review found 30 issues worth fixing on hdmobjects.com, 9 of them high impact, across 78 checks. The most urgent: unlabelled dropdowns. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

One score from every part of this review. How it works

Full-page screenshot of hdmobjects.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hdmobjects.com at 0.5 s0.5 s
  2. hdmobjects.com at 0.9 s0.9 s
  3. hdmobjects.com at 1.4 s1.4 s
  4. hdmobjects.com at 1.8 s1.8 s
  5. hdmobjects.com at 2.3 s2.3 s
  6. hdmobjects.com at 2.7 s2.7 s
  7. hdmobjects.com at 3.2 s3.2 s
  8. hdmobjects.com at 3.6 s3.6 s

hdmobjects.com does not allow embedding, so this is Google's rendering of the page.

Speed

  • 7 third-party services on the page

    7 third-party services load with your homepage (preordernowapp.com, Klaviyo and b-cdn.net and others), adding 309 KiB and 225 ms of main-thread time.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 489 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.3 MB in 153 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 153 requests on a phone: images 1.0 MB (7), other files 736 KiB (90) and scripts 420 KiB (45). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9192
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9265
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.hdmobjects.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at hdmobjects.com/robots.txt, the first file search crawlers ask for.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 38 internal links, 7 external

    The homepage links to 38 pages on hdmobjects.com and 7 external pages.

2 checks passed
  • Title: 30 characters

    Your title is a healthy 30 characters: “Herzog & de Meuron Objects Ltd”.

  • Canonical URL set

    The canonical URL is https://www.hdmobjects.com/.

AI search readiness

1 to fix81
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (364 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix58
  • 1 linked page is broken

    Your homepage links to /pages/contact-professionals, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    /pages/terms-conditions and /policies/legal-notice all use the title “Legal Notice”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 12 pages without a meta description

    /collections/all-objects, /collections/furniture, /collections/lighting, /collections/accessories, /collections/books and /pages/contact and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages without an H1

    /collections/all-objects, /collections/furniture, /collections/lighting, /collections/accessories, /collections/books and /pages/contact and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /policies/refund-policy took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

3 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8185
  • 72 small tap targets

    72 of 89 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “NetworkError: Failed to execute 'importScripts' on 'WorkerGlobalScope': The script at 'https://www.hdmobjects.com/web-p…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.hdmobjects.com/policies/privacy-policy (network).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hdmobjects.com).

  • Valid certificate (64 days left)

    The certificate from Let's Encrypt · YE1 verifies for hdmobjects.com and is valid for another 64 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://hdmobjects.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

4 checks passed
  • Domain is 4 years old

    4 years

    hdmobjects.com was registered in Oct 2022 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for hdmobjects.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    hdmobjects.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Oct 2030

    hdmobjects.com is registered until Oct 2030.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 270 words of copy

    The homepage carries about 270 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

Email authentication

3 to fix25
  • No DMARC policy

    hdmobjects.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • SPF does not block other senders (no all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=spf.mail.hostpoint.ch”.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 25/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

E-commerce
10 Shopify Products;Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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