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headbangersports.com website review

Visit site (opens in a new tab)Reviewed 9 November 202624 issues · 98 checks

This review found 24 issues worth fixing on headbangersports.com, 8 of them high impact, across 98 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.5 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
149 ms126 msMay 16Oct 31130 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026129 ms
May 23, 2026129 ms
May 30, 2026135 ms
Jun 6, 2026138 ms
Jun 13, 2026145 ms
Jun 20, 2026146 ms
Jun 27, 2026146 ms
Jul 4, 2026145 ms
Jul 11, 2026145 ms
Jul 18, 2026144 ms
Jul 25, 2026143 ms
Aug 1, 2026143 ms
Aug 8, 2026143 ms
Aug 15, 2026144 ms
Aug 22, 2026145 ms
Aug 29, 2026145 ms
Sep 5, 2026146 ms
Sep 12, 2026146 ms
Sep 19, 2026145 ms
Sep 26, 2026145 ms
Oct 3, 2026145 ms
Oct 10, 2026140 ms
Oct 17, 2026137 ms
Oct 24, 2026136 ms
Oct 31, 2026130 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of headbangersports.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. headbangersports.com at 0.4 s0.4 s
  2. headbangersports.com at 0.8 s0.8 s
  3. headbangersports.com at 1.1 s1.1 s
  4. headbangersports.com at 1.5 s1.5 s
  5. headbangersports.com at 1.9 s1.9 s
  6. headbangersports.com at 2.3 s2.3 s
  7. headbangersports.com at 2.6 s2.6 s
  8. headbangersports.com at 3.0 s3.0 s

headbangersports.com does not allow embedding, so this is Google's rendering of the page.

Speed

4 to fix75
  • Improve image delivery

    1.1 s · 1.1 MB

    36 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.0 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • 3,999 HTML elements

    The page has 3,999 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    150 ms · 11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    50 ms · 54 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (54 KiB).

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Fonts, Shopify and fastsimon.com and others), adding 249 KiB and 1 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 90 ms of it running JavaScript. That is comfortably low.

  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 7.2 s

    7.2 s

    Your largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SHOP OVER 60,000 NEW BATS IN STOCK!”.

  • Time to Interactive: 7.3 s

    7.3 s

    The page becomes fully interactive after 7.3 s. Good is under 3.8 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 573 ms

    573 ms

    Real visitors wait 573 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 2.0 s

    2.0 s

    Visually, the page fills in at 2.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 8.7 MB in 192 requests

    8.7 MB

    Your homepage downloads 8.7 MB in 192 requests on a phone: media 4.9 MB (2), images 3.2 MB (100) and scripts 343 KiB (42). Under 2 MB keeps phones on slow connections fast.

  • About 2.5 g of CO₂ per visit

    2.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.46 g of CO₂e: 295.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9094
  • Links must have discernible text (49 elements)

    Links must have discernible text: 49 elements on the page fail this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is long (77 characters)

    Your title is 77 characters, so Google will cut it off around 60: “Baseball and Softball Equipment | Baseball Store | HB Sports – HB Sports Inc.”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Shop the Deals” and “The Glove warehouse”). One clear main headline is easier for people and search engines.

  • 673 internal links, 18 external

    The homepage links to 673 pages on headbangersports.com and 18 external pages.

6 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Headbanger Sports is your one-stop shop for all things baseball and softball. Browse our selection of bats, gloves, equ…”.

  • Canonical URL set

    The canonical URL is https://www.headbangersports.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.headbangersports.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,080 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    /collections/all, /collections/baseball-and-softball-holiday-deals, /collections/baseball-slowpitch-and-fastpitch-bats, /collections/baseball-bats, /collections/bbcor-baseball-bats and /collections/shop-all-usa-baseball-stamp-approved-bats and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 18 small tap targets

    18 of 68 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • 1 broken external link

    1 link to other sites is dead, for example https://www.amazon.com/sp?_encoding=UTF8&asin=&isAmazonFulfilled=1&isCBA=&marketplaceID=ATVPDKIKX0DER&orderID=&seller=A2KEH6XAUNW4Q3&tab=&vasStoreID= (503).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.headbangersports.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (headbangersports.com).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YE1 verifies for headbangersports.com and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://headbangersports.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 61 days

    headbangersports.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    headbangersports.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 9 years old

    9 years

    headbangersports.com was registered in Jan 2017 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for headbangersports.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 768 words of copy

    The homepage carries about 768 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop the Spooktacular Day Deals Now!” and “Shop Now”.

  • 58 calls to action

    The homepage has 58 calls to action, for example “Shop the Spooktacular Day Deals Now!”, “Shop Baseball Gloves” and “Shop Fastpitch Gloves”.

  • 21 short forms

    21 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 76 testimonial or review blocks and 4 trust badges.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be headbangersports.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:mailgun.org ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Blotout Edgetag · Keepcart Coupon Protect · Avada Seo Suite · Product Filters Search · Redo · Yotpo Product Reviews · Yotpo Loyalty Rewards · Extend · Omnisend · verifypass.com · trustpilot.com · productcustomizer.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Stuart

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on headbangersports.com, including 8 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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