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headout.com website review
Visit site (opens in a new tab)Reviewed 4 November 202616 issues · 77 checks
This review found 16 issues worth fixing on headout.com, 4 of them high impact, across 77 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Headout
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 302 ms |
| May 23, 2026 | 287 ms |
| May 30, 2026 | 268 ms |
| Jun 6, 2026 | 256 ms |
| Jun 13, 2026 | 249 ms |
| Jun 20, 2026 | 245 ms |
| Jun 27, 2026 | 238 ms |
| Jul 4, 2026 | 234 ms |
| Jul 11, 2026 | 237 ms |
| Jul 18, 2026 | 245 ms |
| Jul 25, 2026 | 253 ms |
| Aug 1, 2026 | 260 ms |
| Aug 8, 2026 | 269 ms |
| Aug 15, 2026 | 278 ms |
| Aug 22, 2026 | 287 ms |
| Aug 29, 2026 | 291 ms |
| Sep 5, 2026 | 288 ms |
| Sep 12, 2026 | 282 ms |
| Sep 19, 2026 | 279 ms |
| Sep 26, 2026 | 278 ms |
| Oct 3, 2026 | 285 ms |
| Oct 10, 2026 | 290 ms |
| Oct 17, 2026 | 291 ms |
| Oct 24, 2026 | 292 ms |
| Oct 31, 2026 | 288 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 287 ms
287 msReal visitors wait 287 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 302 ms to 288 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
About 0.4 g of CO₂ per visit
0.37 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.37 g of CO₂e: 44.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.3 MB
1.3 MBYour homepage downloads 1.3 MB on a phone, 204 KiB of it images (15%). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 checks passed
Every image has alt text
All 33 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (161 characters)
Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
40 internal links, 10 external
The homepage links to 40 pages on headout.com and 10 external pages.
6 checks passed
One H1 headline
Your main headline reads: “The world's best experiences curated just for you”.
Title: 63 characters
Your title is a healthy 63 characters: “Headout: Things To Do, Attractions, Tours, Events & Experiences”.
Canonical URL set
The canonical URL is https://www.headout.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.headout.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (361 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/help has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/help has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'addEventListener')”.
2 checks passed
Tap targets are thumb-sized
23 of 26 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 link through redirect chains
1 link go through two or more redirects, for example https://www.headout.com/en/guarantee.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (headout.com).
Valid certificate (149 days left)
The certificate from Amazon · Amazon RSA 2048 M04 verifies for headout.com and is valid for another 149 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://headout.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 40 links work
All 40 links checked from your homepage (31 internal, 9 external) answered without errors.
Domain and trust
No CAA record
headout.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
headout.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsheadout.com was registered in Nov 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Nov 2032
headout.com is registered until Nov 2032.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 268 words of copy
The homepage carries about 268 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Call us”.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf0.headout.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “k2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
- Hosting
- CloudFront
Hiring
- Hiring
- 30 open roles
- Teams
- Business (14), Data (4), Engineering (4), Marketing (4)
- Job board
- ashby
- Careers page
- www.headout.com/careers (opens in a new tab)
Company
- Founded
- 2014
- Headquarters
- New York City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 16 issues on headout.com, including 4 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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