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headswap.com website review

Visit site (opens in a new tab)Reviewed 7 November 202612 issues · 66 checks

This review found 12 issues worth fixing on headswap.com, 2 of them high impact, across 66 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of headswap.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. headswap.com at 0.4 s0.4 s
  2. headswap.com at 0.8 s0.8 s
  3. headswap.com at 1.1 s1.1 s
  4. headswap.com at 1.5 s1.5 s
  5. headswap.com at 1.9 s1.9 s
  6. headswap.com at 2.3 s2.3 s
  7. headswap.com at 2.6 s2.6 s
  8. headswap.com at 3.0 s3.0 s

Speed

2 to fix97
  • Render-blocking requests

    1.1 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Improve image delivery

    344 KiB

    6 images could be 344 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Google Fonts), adding 52 KiB and 0 ms of main-thread time.

3 checks passed
  • Mobile performance score: 97

    97/100

    Your mobile performance score is 97. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 18 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • 184 images without width and height

    184 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

5 checks passed
  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.7 s

    1.7 s

    Your largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Your team should not be copying data between systems, fight…”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 1.7 s

    1.7 s

    The page is fully interactive after 1.7 s.

Images and page weight

2 to fix86
  • An image on the first screen is lazy-loaded

    shape-01.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    313 KiB

    3 images are downloaded at several times the size a phone draws them, for example shape-01.webp at 5,000 px wide, shown at 280 px. Resized copies would save about 313 KiB.

  • About 0.1 g of CO₂ per visit

    0.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.13 g of CO₂e: 15.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 460 KiB in 22 requests

    460 KiB

    Your homepage downloads 460 KiB in 22 requests on a phone: images 376 KiB (10), fonts 51 KiB (6) and stylesheets 16 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

2 to fixGoogle 9597
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 189 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is long (79 characters)

    Your title is 79 characters, so Google will cut it off around 60: “Headswap | Cut The Crap. Practical AI, Salesforce And Automation For Swiss SMEs”.

  • 41 internal links, 0 external

    The homepage links to 41 pages on headswap.com and 0 external pages.

7 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Headswap helps Swiss SMEs make annoying, repetitive work disappear. AI training, unlimited Salesforce, compliant AI rou…”.

  • One H1 headline

    Your main headline reads: “Cut the crap.”.

  • Canonical URL set

    The canonical URL is https://www.headswap.com/.

  • Structured data in place

    Structured data found: ProfessionalService.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.headswap.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (856 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://headswap.com/llms.txt (3 KiB, 14 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “The Content Security Policy directive 'upgrade-insecure-requests' is ignored when delivered in a report-only policy.”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    18 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 182 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 850 words of copy

    The homepage carries about 850 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get started →”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Get started →”, “Generate quote packs” and “Contact us”.

  • Analytics in place

    Analytics detected: Google Analytics and Vercel Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at headswap.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Astro
Analytics
Google Analytics
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 12 issues on headswap.com, including 4 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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