Website review, no card needed
healf.com website review
Visit site (opens in a new tab)Reviewed 5 November 202628 issues · 97 checks
This review found 28 issues worth fixing on healf.com, 6 of them high impact, across 97 checks. The most urgent: main-thread work: 5.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #3,910 of 83,436 reviewed websitesbeats 93%
- #1,940 of 41,882 online storesbeats 93%
- #1,874 of 37,242 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.2 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 316 ms |
| May 23, 2026 | 328 ms |
| May 30, 2026 | 322 ms |
| Jun 6, 2026 | 316 ms |
| Jun 13, 2026 | 305 ms |
| Jun 20, 2026 | 291 ms |
| Jun 27, 2026 | 281 ms |
| Jul 4, 2026 | 279 ms |
| Jul 11, 2026 | 279 ms |
| Jul 18, 2026 | 280 ms |
| Jul 25, 2026 | 279 ms |
| Aug 1, 2026 | 279 ms |
| Aug 8, 2026 | 279 ms |
| Aug 15, 2026 | 285 ms |
| Aug 22, 2026 | 290 ms |
| Aug 29, 2026 | 295 ms |
| Sep 5, 2026 | 297 ms |
| Sep 12, 2026 | 295 ms |
| Sep 19, 2026 | 295 ms |
| Sep 26, 2026 | 291 ms |
| Oct 3, 2026 | 248 ms |
| Oct 10, 2026 | 219 ms |
| Oct 17, 2026 | 201 ms |
| Oct 24, 2026 | 192 ms |
| Oct 31, 2026 | 194 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.7 s
2.6 s
3.5 s
4.4 s
5.2 s
6.1 s
7.0 s
healf.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, TikTok and Facebook and others), adding 1.4 MB and 1.2 s of main-thread time.
Mobile performance score: 76
76/100Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
895 KiBAbout 895 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 581 ms
581 msGoogle Tag Manager costs a phone 581 ms of main-thread work and 694 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
464 KiB12 files are served with short cache lifetimes, so returning visitors download them again (464 KiB).
2,305 HTML elements
The page has 2,305 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.
Legacy JavaScript
134 KiBPolyfills for old browsers add 134 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 18.7 s
18.7 sThe page becomes fully interactive after 18.7 s. Good is under 3.8 s.
Total Blocking Time: 808 ms
808 msScripts block taps and scrolling for 808 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.8 s
4.8 sVisually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.
11 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.8 s
0.8 sReal visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 189 ms
189 msReal visitors wait 189 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 418 ms
418 msReal visitors wait 418 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 40% faster for real visitors
-40%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 316 ms to 194 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 52% faster for real visitors
-52%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 2.3 s
2.3 sYour largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image “Bestsellers”.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.8 MB in 200 requests
2.8 MBYour homepage downloads 2.8 MB in 200 requests on a phone: scripts 2.0 MB (118), images 461 KiB (51) and fonts 117 KiB (3). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
44 links without text
44 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 193 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
544 internal links, 7 external
The homepage links to 544 pages on healf.com and 7 external pages.
8 checks passed
Meta description: 82 characters
Your meta description is 82 characters: “Eat, Move, Mind, Sleep. Science-backed products and routines for a healthier life.”.
One H1 headline
Your main headline reads: “Bestsellers”.
Title: 31 characters
Your title is a healthy 31 characters: “Healf | Wellbeing Made Personal”.
Canonical URL set
The canonical URL is https://healf.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://healf.com/sitemap-index.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,838 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
/collections/4for3 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
6 pages share a meta description
/collections/4for3, /collections/vitamins-supplements, /pages/brands, /blogs/health-journal, /pages/curation and /pages/tracking use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/food-drink-4, whose canonical is /collections/eat. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
6 pages without an H1
/collections/4for3, /collections/vitamins-supplements, /collections/beauty, /collections/best-sellers, /blogs/health-journal and /pages/tracking have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97082638&Ver=2&mid=0ceb915c-6a0d-4d93-bd54-ec59ad1e359a&bo=1&sid=02baee00d8bf11f1bfef0d8fa1f08e3d&vid=02bb2120d8bf11f18cb4e1a47afed85f&vids=1&msclkid=N&pi=918639831&lg.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Executing inline event handler violates the following Content Security Policy directive 'script-src 'nonce-7SbVw30Wp+cs…”.
2 checks passed
Tap targets are thumb-sized
32 of 36 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (healf.com).
Valid certificate (66 days left)
The certificate from Google Trust Services · WE1 verifies for healf.com and is valid for another 66 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://healf.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
DNSSEC is off
healf.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 8 years old
8 yearshealf.com was registered in May 2018 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only digicert.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for healf.com, so a mis-issued certificate from anyone else is refused.
Registered until May 2027
healf.com is registered until May 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 892 words of copy
The homepage carries about 892 words of visible text.
5 checks passed
29 calls to action
The homepage has 29 calls to action, for example “Shop menu”, “Track My Order” and “Contact Us”.
2 short forms
2 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: a star rating, 10 trust badges and “15,600+ reviews”.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be healf.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
31 cookies set on arrival
31Opening the homepage sets 31 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Astro
- E-commerce
- Shopify;Shopify Plus
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Hiring
- Hiring
- 7 open roles
- Teams
- Growth (3), Brand (1), Engineering & Data (1), Founders Office (1)
- Job board
- ashby
- Careers page
- healf.com/pages/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on healf.com, including 10 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.