helemid.it website review

About 847 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

A phone's processor spends 4.3 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

16 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

7 images could be 432 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

8 third-party services load with your homepage (Shopify, Google Tag Manager and Vimeo and others), adding 1.8 MB and 654 ms of main-thread time.

12 files are served with short cache lifetimes, so returning visitors download them again (123 KiB).

Shopify costs a phone 361 ms of main-thread work and 791 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 1,892 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Vimeo costs a phone 94 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

5 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.

Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

11 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 22.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 22.2 s. Good is under 3.8 s.

Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

16 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.4 MB in 293 requests on a phone: scripts 1.9 MB (77), images 1.1 MB (23) and other files 1,003 KiB (140). Under 2 MB keeps phones on slow connections fast.

5 images further down the page (424 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

3 images are downloaded at several times the size a phone draws them, for example 5DS1301.jpg at 1,200 px wide, shown at 396 px. Resized copies would save about 6 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

16 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

11 visible links have no text or label, so screen readers cannot say where they go.

Elements marked as presentational should be consistently ignored: 15 elements on the page fail this check, rated minor by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

Your title is only 25 characters: “Helemid - Swim Wear Donna”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

27 links have no real href, so search engines can't follow them.

The homepage links to 80 pages on helemid.it and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

5 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://helemid.it/cdn/shop/t/7/assets/section.css?v=1714' because its MIME type ('text/ht…”.

Chrome logged issues while loading the page (“Cookie”).

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 24 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 457 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.