helessence.com website review

Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

4 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

1 image could be 78 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

5 third-party services load with your homepage (Shopify, shopclimb.com and Google Fonts and others), adding 146 KiB and 40 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Fragrance sample vials, a glass pipette and perfume blotter…”. Most of its time is element render delay (2.0 s).

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 4.9 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image is downloaded at several times the size a phone draws it, for example helessence-fragrance-editorial-v2.png at 1,536 px wide, shown at 390 px. Resized copies would save about 43 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.30 g of CO₂e: 36.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 visible links have no text or label, so screen readers cannot say where they go.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 6 pages on helessence.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/collections/all, /policies/privacy-policy and /policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 3 pages linked from your homepage and read each the way a search engine does.

2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

helessence.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

helessence.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: “8000+ Customers”. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 475 words of visible text.

helessence.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.