helle.com website review

The page goes through 1 redirect before it starts loading, costing about 16.5 s. Link and advertise the final URL directly.

About 238 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

64 KiB could be saved by minifying JavaScript.

About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

A phone's processor spends 3.1 s on main-thread work while loading, 851 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (nice-team.net, Shopify and cart-bot.net and others), adding 526 KiB and 173 ms of main-thread time.

6 files are served with short cache lifetimes, so returning visitors download them again (27 KiB).

3 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.

3 images could be 87 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 19.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 19.8 s. Good is under 3.8 s.

Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 203 requests on a phone: images 2.4 MB (34), other files 832 KiB (99) and scripts 821 KiB (57). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

[aria-*] attributes do not have valid values (1 element).

Links do not have a discernible name (2 elements).

Your title is only 23 characters: “Helle — Official Portal”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://www.helle.com/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at helle.com/robots.txt, the first file search crawlers ask for.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 errors were logged to the browser console during Google's test (“Access to script at 'https://embed.tawk.to/5f00a6fb223d045fcb7b4f33/default' from origin 'https://u…”).

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 87 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

DMARC is set to p=none, so mail pretending to be helle.com is still delivered. Add a report address, check the reports, then move to quarantine.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.