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helloboku.com website review

Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 109 checks

This review found 39 issues worth fixing on helloboku.com, 13 of them high impact, across 109 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.4 s1.3 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.8 s
Jul 4, 20262.7 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20263.0 s
Aug 15, 20263.7 s
Aug 22, 20264.6 s
Aug 29, 20265.4 s
Sep 5, 20265.4 s
Sep 12, 20265.3 s
Sep 19, 20265.3 s
Sep 26, 20265.5 s
Oct 3, 20265.8 s
Oct 10, 20265.2 s
Oct 17, 20263.4 s
Oct 24, 20262.3 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
186 ms158 msMay 16Oct 31183 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026161 ms
May 23, 2026162 ms
May 30, 2026164 ms
Jun 6, 2026168 ms
Jun 13, 2026169 ms
Jun 20, 2026171 ms
Jun 27, 2026170 ms
Jul 4, 2026169 ms
Jul 11, 2026170 ms
Jul 18, 2026169 ms
Jul 25, 2026168 ms
Aug 1, 2026167 ms
Aug 8, 2026166 ms
Aug 15, 2026166 ms
Aug 22, 2026168 ms
Aug 29, 2026170 ms
Sep 5, 2026173 ms
Sep 12, 2026176 ms
Sep 19, 2026179 ms
Sep 26, 2026180 ms
Oct 3, 2026179 ms
Oct 10, 2026179 ms
Oct 17, 2026180 ms
Oct 24, 2026182 ms
Oct 31, 2026183 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of helloboku.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. helloboku.com at 1.1 s1.1 s
  2. helloboku.com at 2.2 s2.2 s
  3. helloboku.com at 3.2 s3.2 s
  4. helloboku.com at 4.3 s4.3 s
  5. helloboku.com at 5.4 s5.4 s
  6. helloboku.com at 6.5 s6.5 s
  7. helloboku.com at 7.5 s7.5 s
  8. helloboku.com at 8.6 s8.6 s

helloboku.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix46
  • Render-blocking requests

    1.1 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.4 s

    A phone's processor spends 8.4 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and OptiMonk and others), adding 1.4 MB and 1.8 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 868 KiB

    About 868 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 799 ms

    799 ms

    Google Tag Manager costs a phone 799 ms of main-thread work and 421 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    350 ms · 115 KiB

    4 images could be 115 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 257 KiB

    48 files are served with short cache lifetimes, so returning visitors download them again (257 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 298 ms. During a long task the page ignores taps.

  • Klaviyo adds 237 ms

    237 ms

    Klaviyo costs a phone 237 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,434 HTML elements

    The page has 2,434 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    70 KiB

    Polyfills for old browsers add 70 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    17 KiB

    17 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 9.6 s

    9.6 s

    Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 24.2 s

    24.2 s

    The page becomes fully interactive after 24.2 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 161 ms to 183 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 200 ms

    200 ms

    Real visitors wait 200 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 434 ms

    434 ms

    Real visitors wait 434 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.5 MB in 397 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 397 requests on a phone: scripts 2.3 MB (135), other files 1.0 MB (184) and images 1.0 MB (59). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7988
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Orphan list items

    Some list items are not inside a list.

  • 36 images without alt text

    36 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (50 elements)

    All page content should be contained by landmarks: 50 elements on the page fail this check, rated moderate by axe-core.

  • 33 links without text

    33 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • 2 H1 headlines

    There are 2 <h1> headlines (“Le WC japonais par BOKU” and “L’art du soin par l’eau”). One clear main headline is easier for people and search engines.

  • Meta description is long (277 characters)

    Your meta description is 277 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 184 internal links, 7 external

    The homepage links to 184 pages on helloboku.com and 7 external pages.

6 checks passed
  • Title: 43 characters

    Your title is a healthy 43 characters: “WC Japonais | Bidet BOKU Toilette Japonaise”.

  • Canonical URL set

    The canonical URL is https://www.helloboku.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.helloboku.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,518 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix75
  • 2 linked pages hidden from search

    /collections/accessoires-nav and /collections/packs-economiques are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages share a title

    /collections/packs-economiques and /collections/packs-economiques-1 all use the title “Packs économiques – BOKU”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages without a meta description

    /collections/accessoires-nav, /collections/pieces-detaches, /collections/packs-economiques, /pages/installation-compatibilite, /collections/packs-economiques-1 and /pages/univers-salle-de-bain have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /collections/accessoires-nav, /collections/pieces-detaches, /collections/packs-economiques, /pages/installation-compatibilite and /collections/univers-wc have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 8 small tap targets

    8 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (helloboku.com).

  • Valid certificate (55 days left)

    The certificate from Let's Encrypt · YE1 verifies for helloboku.com and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://helloboku.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

4 checks passed
  • Domain is 5 years old

    5 years

    helloboku.com was registered in Sep 2021 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for helloboku.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    helloboku.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Sep 2027

    helloboku.com is registered until Sep 2027.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 767 words of copy

    The homepage carries about 767 words of visible text.

4 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact”.

  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 67 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be helloboku.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). A consent tool (Didomi) is installed; check it blocks these until visitors agree where the law requires it.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 2 of them by other companies (measured from a US location before any click).

  • 59 other companies contacted

    Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Didomi

    A consent management tool (Didomi) loads with the page.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Optimonk Popup Cro A B Test · Elevar Conversion Tracking · Judge Me Reviews · Sitemap Noindex Pro Seo · Eg Auto Add To Cart · Klaviyo Email Marketing Sms · Subscribfy · reputon.com · trustpilot.com · snapchat.com · gorgias.chat · config-security.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Hiring

Hiring
12 open roles
Teams
Commercial - Expansion (2), Technology - Quality Engineering (2), Commercial - Growth (1), Commercial - Marketing (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on helloboku.com, including 15 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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