hellomerch.com website review

Not measured in this review.

• Tap response (INP) held steady for real visitors

  +7%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 97 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -4%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 2.5 MB

  2.5 MB

  Your homepage downloads 2.5 MB on a phone, 235 KiB of it images (9%). Under 2 MB keeps phones on slow connections fast.

• About 0.7 g of CO₂ per visit

  0.71 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 84.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Invalid ARIA attributes

  1 element use ARIA attributes their role does not allow, which confuses screen readers.

  Elements (1)

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

  Elements (1)

• Zoom is disabled

  The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 4 links without text

  4 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• Title is long (69 characters)

  Your title is 69 characters, so Google will cut it off around 60: “Hello Merch - Band Merch | Web Stores | Fulfillment | Screen Printing”.

  View source

• Meta description is long (317 characters)

  Your meta description is 317 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 736 internal links, 15 external

  The homepage links to 736 pages on hellomerch.com and 15 external pages.

• Organization data is thin (2 of 6 facts)

  Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  View source

• 8 pages without a meta description

  /blogs/posts, /collections/pre-orders, /collections/fundraising, /collections/bundles, /collections/sale and /collections/hello-merch and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (8)

• 11 pages without an H1

  /collections/pre-orders, /collections/fundraising, /collections/bundles, /collections/sale, /collections/hello-merch and /collections/all and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

• 2 JavaScript errors while loading

  2 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.hellomerch.com/cdn/shop/t/75/assets/bold-upsell-custom.css?v=60395' because it…”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• 2 links through redirect chains

  2 links go through two or more redirects, for example https://www.hellomerch.com/customer_authentication/redirect?locale=en&region_country=US.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• DNSSEC is off

  hellomerch.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• Thin social proof

  Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 691 words of copy

  The homepage carries about 691 words of visible text.

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be hellomerch.com is still delivered. Reports are on, so moving to quarantine is the next step.

• Email authentication score: 75/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 4 trackers load before any consent

  4

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 16 cookies set on arrival

  16

  Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 23 other companies contacted

  Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.