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hellosimply.com website review
Visit site (opens in a new tab)Reviewed 29 October 202626 issues · 95 checks
This review found 26 issues worth fixing on hellosimply.com, 5 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 176 ms |
| May 16, 2026 | 181 ms |
| May 23, 2026 | 183 ms |
| May 30, 2026 | 186 ms |
| Jun 6, 2026 | 188 ms |
| Jun 13, 2026 | 180 ms |
| Jun 20, 2026 | 169 ms |
| Jun 27, 2026 | 158 ms |
| Jul 4, 2026 | 154 ms |
| Jul 11, 2026 | 158 ms |
| Jul 18, 2026 | 166 ms |
| Jul 25, 2026 | 173 ms |
| Aug 1, 2026 | 175 ms |
| Aug 8, 2026 | 176 ms |
| Aug 15, 2026 | 179 ms |
| Aug 22, 2026 | 182 ms |
| Aug 29, 2026 | 184 ms |
| Sep 5, 2026 | 185 ms |
| Sep 12, 2026 | 185 ms |
| Sep 19, 2026 | 189 ms |
| Sep 26, 2026 | 194 ms |
| Oct 3, 2026 | 203 ms |
| Oct 10, 2026 | 209 ms |
| Oct 17, 2026 | 213 ms |
| Oct 24, 2026 | 215 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
hellosimply.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.5 s · 491 KiBAbout 491 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Render-blocking requests
1.4 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Optanon and others), adding 1.1 MB and 1.1 s of main-thread time.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
600 ms · 136 KiB3 images could be 136 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 267 KiB10 files are served with short cache lifetimes, so returning visitors download them again (267 KiB).
Google Tag Manager adds 323 ms
323 msGoogle Tag Manager costs a phone 323 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Facebook adds 250 ms
250 msFacebook costs a phone 250 ms of main-thread work and 225 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 229 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
17 KiBAbout 17 KiB of CSS is downloaded but never applied on this page.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.2 s
12.2 sYour largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Everyday moments of joy”.
Time to Interactive: 15.3 s
15.3 sThe page becomes fully interactive after 15.3 s. Good is under 3.8 s.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 176 ms to 215 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 496 ms
496 msScripts block taps and scrolling for 496 ms in total while the page loads. Good is under 200 ms.
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 167 ms
167 msReal visitors wait 167 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 767 ms
767 msReal visitors wait 767 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.043
0.043The layout barely moves while loading (CLS 0.043, good is under 0.1).
Images and page weight
Page weight: 6.4 MB in 77 requests
6.4 MBYour homepage downloads 6.4 MB in 77 requests on a phone: media 4.2 MB (1), scripts 1.3 MB (35) and images 526 KiB (9). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
119 KiB2 images are downloaded at several times the size a phone draws them, for example meaningfulMoments.60582d3d.jpg at 1,440 px wide, shown at 390 px. Resized copies would save about 119 KiB.
2 images in older formats
2 images (430 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (277 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 216.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (CollectionPage, CreativeWork, ImageObject and ItemList) but with 2 problems, for example “SoftwareApplication: no offers (price) block”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
40 internal links, 29 external
The homepage links to 40 pages on hellosimply.com and 29 external pages.
7 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “Feel the joy of playing piano and guitar, or discovering your singing voice, with Simply. The best apps for learning mu…”.
One H1 headline
Your main headline reads: “Everyday moments of joy”.
Title: 50 characters
Your title is a healthy 50 characters: “Simply | The best apps to set your creativity free”.
Canonical URL set
The canonical URL is https://www.hellosimply.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.hellosimply.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,244 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (9 KiB, 36 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
12 of 12 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (hellosimply.com).
Valid certificate (96 days left)
The certificate from Amazon · Amazon RSA 2048 M01 verifies for hellosimply.com and is valid for another 96 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://hellosimply.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 40 links work
All 40 links checked from your homepage (27 internal, 13 external) answered without errors.
Domain and trust
DNSSEC is off
hellosimply.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 7 years old
7 yearshellosimply.com was registered in Jan 2019 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only amazon.com, digicert.com and pki.goog to issue certificates for hellosimply.com, so a mis-issued certificate from anyone else is refused.
Registered until Jan 2034
hellosimply.com is registered until Jan 2034.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,228 words of copy
The homepage carries about 1,228 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “GET STARTED”.
4 calls to action
The homepage has 4 calls to action, for example “Get Started”, “START YOUR JOURNEY” and “Buy as a gift”.
Social proof on the page
Social proof on the homepage: 87 testimonial or review blocks and 4 trust badges.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be hellosimply.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:servers.mcsv.net include:sendgrid.net include:40266336.spf01.hubspotemail.net -a…”.
DKIM signing found
A DKIM key is published (selector “google”, “k2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- CloudFront
Hiring
- Hiring
- 8 open roles
- Teams
- Data (2), R&D (2), Creative (1), Design (1)
- Job board
- ashby
- Careers page
- www.hellosimply.com/careers (opens in a new tab)
Company
- Founded
- 2010
- Headquarters
- Tel Aviv
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on hellosimply.com, including 15 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.