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help.cl website review

Visit site (opens in a new tab)Reviewed 3 November 202638 issues · 96 checks

This review found 38 issues worth fixing on help.cl, 15 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s2.5 sMay 16Oct 313.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20262.9 s
Jun 6, 20262.9 s
Jun 13, 20263.0 s
Jun 20, 20263.1 s
Jun 27, 20263.2 s
Jul 4, 20263.4 s
Jul 11, 20263.3 s
Jul 18, 20263.3 s
Jul 25, 20263.9 s
Aug 1, 20263.8 s
Aug 8, 20263.9 s
Aug 15, 20263.9 s
Aug 22, 20263.8 s
Aug 29, 20263.9 s
Sep 5, 20264.0 s
Sep 12, 20264.1 s
Sep 19, 20264.1 s
Sep 26, 20264.1 s
Oct 3, 20264.0 s
Oct 10, 20263.7 s
Oct 17, 20263.7 s
Oct 24, 20263.6 s
Oct 31, 20263.7 s
Real-visitor tap response (INP)75th percentile, phones
359 ms65 msMay 16Oct 31126 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026104 ms
May 23, 2026104 ms
May 30, 2026103 ms
Jun 6, 2026103 ms
Jun 13, 202699 ms
Jun 20, 202699 ms
Jun 27, 2026102 ms
Jul 4, 2026102 ms
Jul 11, 2026106 ms
Jul 18, 2026106 ms
Jul 25, 2026175 ms
Aug 1, 2026259 ms
Aug 8, 2026301 ms
Aug 15, 2026309 ms
Aug 22, 2026313 ms
Aug 29, 2026325 ms
Sep 5, 2026318 ms
Sep 12, 2026309 ms
Sep 19, 2026294 ms
Sep 26, 2026241 ms
Oct 3, 2026150 ms
Oct 10, 2026127 ms
Oct 17, 2026125 ms
Oct 24, 2026120 ms
Oct 31, 2026126 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of help.cl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. help.cl at 1.0 s1.0 s
  2. help.cl at 2.0 s2.0 s
  3. help.cl at 3.0 s3.0 s
  4. help.cl at 4.0 s4.0 s
  5. help.cl at 5.0 s5.0 s
  6. help.cl at 6.0 s6.0 s
  7. help.cl at 7.0 s7.0 s
  8. help.cl at 8.0 s8.0 s

help.cl does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix58
  • Reduce unused JavaScript

    4.3 s · 645 KiB

    About 645 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Render-blocking requests

    2.1 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 1.6 MB and 970 ms of main-thread time.

  • Improve image delivery

    150 ms · 865 KiB

    3 images could be 865 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    450 ms · 337 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (337 KiB).

  • Reduce unused CSS

    450 ms · 68 KiB

    About 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 410 ms

    410 ms

    Google Tag Manager costs a phone 410 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 306 ms

    306 ms

    Google CDN costs a phone 306 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.5 s

    4.5 s

    Real visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 9.8 s

    9.8 s

    Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.9 s

    15.9 s

    The page becomes fully interactive after 15.9 s. Good is under 3.8 s.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 279 ms

    279 ms

    Scripts block taps and scrolling for 279 ms in total while the page loads. Good is under 200 ms.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 126 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 143 ms

    143 ms

    Real visitors wait 143 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

4 to fix43
  • 1 image over 500 KB

    Captura-de-pantalla-2025-07-29-a-las-18.02.31-1.png.webp weighs 876 KiB. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    686 KiB

    3 images are downloaded at several times the size a phone draws them, for example Captura-de-pantalla-2025-07-29-a-las-18.02.31-1.png.webp at 1,440 px wide, shown at 330 px. Resized copies would save about 686 KiB.

  • Page weight: 3.9 MB in 103 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 103 requests on a phone: images 1.7 MB (44), scripts 1.6 MB (27) and other files 361 KiB (18). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (1.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 132.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 9193
  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 44 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 62 internal links, 13 external

    The homepage links to 62 pages on help.cl and 13 external pages.

8 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Sitio oficial de Help Rescate: rescate médico en ambulancia y orientación médica telefónica 24/7 en Chile. Conoce nuest…”.

  • One H1 headline

    Your main headline reads: “Help Rescate: rescate y urgencias médicas 24/7 en Chile”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Sitio oficial de Help Rescate | Ambulancia y rescate 24/7”.

  • Canonical URL set

    The canonical URL is https://www.helprescate.cl/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.helprescate.cl/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (886 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 17 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 4 pages without a meta description

    /convenios, /derechos-y-deberes, /preguntas-frecuentes and /nuestros-servicios have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 15 small tap targets

    15 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 2 redirects before the homepage

    Opening https://help.cl goes through 2 redirects before the homepage loads.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (helprescate.cl).

  • Valid certificate (18 days left)

    The certificate from DigiCert Inc · Thawte TLS RSA CA G1 verifies for help.cl and is valid for another 18 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://help.cl redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 41 links work

    All 41 links checked from your homepage (31 internal, 10 external) answered without errors.

Domain and trust

  • No CAA record

    helprescate.cl has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

2 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 626 words of copy

    The homepage carries about 626 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Subscribe tu pago”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 8 phone links and 0 email links.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spfae.corpmailsvcs.com include:_spf.google.com include:spf.protection.outlook.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2025.
  • 1 plugin is behind its latest release.litespeed-cache 7.9.1 → 7.9.2

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Hostinger

Hiring

Hiring
14 open roles
Teams
Electrical Leadership (1), HVAC Install (1), HVAC Service (1), Newly Created Position (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 38 issues on help.cl, including 21 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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