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helpsy.com website review
Visit site (opens in a new tab)Reviewed 6 November 202642 issues · 107 checks
This review found 42 issues worth fixing on helpsy.com, 13 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #39,776 of 80,724 reviewed websitesbeats 45%
- #22,977 of 39,741 online storesbeats 37%
- #189 of 935 Squarespace websitesbeats 74%
Closest competitors among online stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 1.0 s |
| Jun 20, 2026 | 1.0 s |
| Jun 27, 2026 | 998 ms |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 991 ms |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 996 ms |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 981 ms |
| Oct 10, 2026 | 968 ms |
| Oct 17, 2026 | 934 ms |
| Oct 24, 2026 | 940 ms |
| Oct 31, 2026 | 935 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 80 ms |
| May 23, 2026 | 80 ms |
| May 30, 2026 | 82 ms |
| Jun 6, 2026 | 80 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 80 ms |
| Jun 27, 2026 | 79 ms |
| Jul 4, 2026 | 80 ms |
| Jul 11, 2026 | 80 ms |
| Jul 18, 2026 | 80 ms |
| Jul 25, 2026 | 79 ms |
| Aug 1, 2026 | 79 ms |
| Aug 8, 2026 | 79 ms |
| Aug 15, 2026 | 79 ms |
| Aug 22, 2026 | 80 ms |
| Aug 29, 2026 | 80 ms |
| Sep 5, 2026 | 82 ms |
| Sep 12, 2026 | 81 ms |
| Sep 19, 2026 | 80 ms |
| Sep 26, 2026 | 80 ms |
| Oct 3, 2026 | 79 ms |
| Oct 10, 2026 | 79 ms |
| Oct 17, 2026 | 78 ms |
| Oct 24, 2026 | 79 ms |
| Oct 31, 2026 | 78 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
helpsy.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
3.0 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Use efficient cache lifetimes
1.6 s · 339 KiB13 files are served with short cache lifetimes, so returning visitors download them again (339 KiB).
Render-blocking requests
1.8 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
3.2 MB9 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
7 third-party services on the page
7 third-party services load with your homepage (Squarespace, Google CDN and sqspcdn.com and others), adding 6.4 MB and 1.2 s of main-thread time.
Reduce unused CSS
600 ms · 184 KiBAbout 184 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Legacy JavaScript
600 ms · 153 KiBPolyfills for old browsers add 153 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 600 ms faster on a phone.
Squarespace adds 536 ms
536 msSquarespace costs a phone 536 ms of main-thread work and 998 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 482 ms
482 msGoogle CDN costs a phone 482 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
squarespace-cdn.com adds 0 ms
0 mssquarespace-cdn.com costs a phone 0 ms of main-thread work and 3.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
sqspcdn.com adds 92 ms
92 mssqspcdn.com costs a phone 92 ms of main-thread work and 401 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Vimeo adds 42 ms
42 msVimeo costs a phone 42 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 244 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 80 ms
80 msYour server sent the HTML in 80 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.0 s
11.0 sYour largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 24.3 s
24.3 sThe page becomes fully interactive after 24.3 s. Good is under 3.8 s.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 748 ms
748 msScripts block taps and scrolling for 748 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 59 ms
59 msReal visitors wait 59 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 435 ms
435 msReal visitors wait 435 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.8 MB in 98 requests
6.8 MBYour homepage downloads 6.8 MB in 98 requests on a phone: images 3.6 MB (13), scripts 2.3 MB (48) and other files 353 KiB (9). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
FIND+&+HOST.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.9 g of CO₂ per visit
1.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.93 g of CO₂e: 231.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (6 characters)
Your title is only 6 characters: “Helpsy”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (178 characters)
Your meta description is 178 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (WebSite) but with 1 problem, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/656e2386d048402a478…”.
67 internal links, 14 external
The homepage links to 67 pages on helpsy.com and 14 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.helpsy.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.helpsy.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (681 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
/blog, /ny-city and /contact have no meta description, so Google writes the search snippet from whatever text it finds.
11 pages without an H1
/impact, /work-with-us, /municipal-programs, /thrift-and-resellers, /fundraising-and-non-profits and /retail-programs and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/656e2386d048402a47818e7e/73/5c5a…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Short HSTS lifetime
HSTS is set, but max-age is 180 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.helpsy.com/home-pickup.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (helpsy.com).
Valid certificate (37 days left)
The certificate from Let's Encrypt · YR1 verifies for helpsy.com and is valid for another 37 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://helpsy.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 27 links work
All 27 links checked from your homepage (23 internal, 4 external) answered without errors.
Domain and trust
No CAA record
helpsy.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
helpsy.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 15 years old
15 yearshelpsy.com was registered in Feb 2011 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
helpsy.com is registered until Feb 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 562 words of copy
The homepage carries about 562 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Schedule Home Pick-Up →”.
5 calls to action
The homepage has 5 calls to action, for example “GET IN TOUCH”, “Schedule Home Pick-Up →” and “Sign Up”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be helpsy.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:mail.zendesk.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- CMS
- Squarespace
- Hosting
- Squarespace
Company
- Headquarters
- Cherry Hill
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on helpsy.com, including 20 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.