hemeracolors.com website review

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

About 178 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

36 KiB could be saved by minifying JavaScript.

About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 file is served with short cache lifetimes, so returning visitors download them again (24 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

3 third-party services load with your homepage (Twitter, Google CDN and Shopify), adding 219 KiB and 75 ms of main-thread time.

1 image could be 45 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The layout shifts by 0.998 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ON THE GO On-the-go Makeup View Product”.

The page becomes fully interactive after 4.7 s. Good is under 3.8 s.

17 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image is downloaded at several times the size a phone draws it, for example hemera-story_1175x500_crop_center.png at 1,175 px wide, shown at 360 px. Resized copies would save about 10 KiB.

1 image further down the page (67 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.39 g of CO₂e: 46.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

4 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

8 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 3 <h1> headlines (“On-the-go Makeup”, “Goodbye to Makeup Mistake” and “NATURAL COSMETICCOLLECTIONS”). One clear main headline is easier for people and search engines.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link has no real href, so search engines can't follow it.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 86 pages on hemeracolors.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://hemeracolors.com/collections has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

6 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

4 images are served at too low a resolution for sharp phone screens.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 105 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.