her.one website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user LCP: 2.7 s

  2.7 s

  Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Real-user INP: 220 ms

  220 ms

  Real visitors wait 220 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) got 21% slower for real visitors

  +21%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 186 ms to 223 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  +6%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 3.9 MB

  3.9 MB

  Your homepage downloads 3.9 MB on a phone, 1.3 MB of it images (32%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  Mobile_Hero_Banner_Quiz.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (3)

• 5 images in older formats

  5 images (920 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (5)

• 1 image far larger than shown

  229 KiB

  1 image is downloaded at several times the size a phone draws it, for example ICON_Berrymix.webp at 390 px wide, shown at 43 px. Resized copies would save about 229 KiB.

  Elements (1)

• 1 image below the first screen load straight away

  1 image further down the page (257 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  Elements (1)

• About 1.1 g of CO₂ per visit

  1.12 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 133.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 6 text elements with low contrast

  6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Contentinfo landmark should not be contained in another landmark (1 element)

  Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Document should not have more than one contentinfo landmark (1 element)

  Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 27 links without text

  27 visible links have no text or label, so screen readers cannot say where they go.

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• Alternative text of images should not be repeated as text (1 element)

  Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• Headings skip levels

  Headings skip levels (h2 → h4, h4 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• 2 H1 headlines

  There are 2 <h1> headlines (“HER ONE - Female Health & Wellbeing” and “Unsicher? Mach unser Quiz.”). One clear main headline is easier for people and search engines.

  View source

• Meta description is long (233 characters)

  Your meta description is 233 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• 115 internal links, 19 external

  The homepage links to 115 pages on her.one and 19 external pages.

• Organization data is thin (3 of 6 facts)

  Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  View source

• 8 pages without a meta description

  /de-en/pages/newsletter-page, /de-en/collections/darm-verdauung-gewicht, /de-en/collections/beauty-haut-haare, /de-en/collections/active-nutrition, /de-en/collections/hormon-balance and /de-en/collections/allgemeines-wohlbefinden-inner-beauty and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (8)

• 6 pages without an H1

  /de-en/pages/newsletter-page, /de-en/collections/subscription-products, /de-en/products/inner-beauty-all-in-one, /de-en/products/liquid-kollagen, /de-en/products/kreatin-monohydrat and /de-en/products/inner-beauty-all-in-one-discovery-set have no <h1> headline, so visitors and search engines get no clear main topic.

• 3 pages slow to respond

  /de-en/collections/beauty-haut-haare, /de-en/products/kreatin-monohydrat and /de-en/products/inner-beauty-all-in-one-discovery-set took over 3 s to send their HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

• 9 small tap targets

  9 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 1 JavaScript error while loading

  1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• 1 link through redirect chains

  1 link go through two or more redirects, for example https://her.one/customer_authentication/redirect?locale=de&region_country=US.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  her.one has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  her.one's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,560 words of copy

  The homepage carries about 1,560 words of visible text.

• Urgency cues

  The page uses urgency cues (a countdown or limited-time wording).

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be her.one is still delivered. Reports are on, so moving to quarantine is the next step.

• Email authentication score: 70/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 23 cookies set on arrival

  23

  Opening the homepage sets 23 cookies, 4 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 40 other companies contacted

  Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.