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herder.de website review

Visit site (opens in a new tab)Reviewed 24 October 202632 issues · 80 checks

This review found 32 issues worth fixing on herder.de, 15 of them high impact, across 80 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s2.0 sMay 2Oct 172.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.0 s
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
151 ms127 msMay 2Oct 17137 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026134 ms
May 9, 2026135 ms
May 16, 2026135 ms
May 23, 2026135 ms
Jun 13, 2026136 ms
Jun 20, 2026137 ms
Jun 27, 2026137 ms
Jul 4, 2026138 ms
Jul 11, 2026138 ms
Jul 18, 2026138 ms
Jul 25, 2026139 ms
Aug 1, 2026142 ms
Aug 8, 2026145 ms
Aug 15, 2026148 ms
Aug 22, 2026148 ms
Aug 29, 2026145 ms
Sep 5, 2026139 ms
Sep 12, 2026133 ms
Sep 19, 2026130 ms
Sep 26, 2026130 ms
Oct 3, 2026135 ms
Oct 10, 2026138 ms
Oct 17, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of herder.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. herder.de at 0.8 s0.8 s
  2. herder.de at 1.6 s1.6 s
  3. herder.de at 2.4 s2.4 s
  4. herder.de at 3.2 s3.2 s
  5. herder.de at 4.0 s4.0 s
  6. herder.de at 4.8 s4.8 s
  7. herder.de at 5.7 s5.7 s
  8. herder.de at 6.5 s6.5 s

herder.de does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix41
  • Use efficient cache lifetimes

    4.8 s · 1.2 MB

    72 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Reduce unused JavaScript

    3.1 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Improve image delivery

    1.6 s · 1.5 MB

    13 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Google Tag Manager adds 1.3 s

    1.3 s

    Google Tag Manager costs a phone 1.3 s of main-thread work and 1.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.4 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41 (desktop: 40). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Google CDN and Usercentrics CMP and others), adding 2.1 MB and 1.6 s of main-thread time.

  • Reduce unused CSS

    300 ms · 121 KiB

    About 121 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 269 ms. During a long task the page ignores taps.

  • 2,248 HTML elements

    The page has 2,248 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Document request latency

    236 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Minify JavaScript

    60 KiB

    60 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 461 ms

    461 ms

    Your server sent the HTML in 461 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 15.4 s

    15.4 s

    Your largest element takes 15.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Wir veröffentlichen Bücher, Zeitschriften und digitale Medi…”.

  • Time to Interactive: 29.7 s

    29.7 s

    The page becomes fully interactive after 29.7 s. Good is under 3.8 s.

  • Speed Index: 12.9 s

    12.9 s

    Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 743 ms

    743 ms

    Scripts block taps and scrolling for 743 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 50 images without width and height

    50 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 134 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 198 ms

    198 ms

    Real visitors wait 198 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix0
  • Page weight: 5.6 MB in 131 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 131 requests on a phone: scripts 2.5 MB (35), images 2.2 MB (54) and fonts 395 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • About 1.6 g of CO₂ per visit

    1.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fix88
  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • Input buttons do not have discernible text.

    Input buttons do not have discernible text. (6 elements).

  • 1 link without text

    1 link has no text or label, so screen readers cannot say where it goes.

  • Skip links are not focusable.

    Skip links are not focusable. (1 element).

SEO

3 to fixGoogle 8589
  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected end of JSON input)”.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • One H1 headline

    Your <h1> is empty.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 469 internal links, 8 external

    The homepage links to 469 pages on herder.de and 8 external pages.

5 checks passed
  • Meta description: 88 characters

    Your meta description is 88 characters: “Gute Bücher und Zeitschriften aus dem Verlag Herder: Online lesen und kaufen ➤ Herder.de”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Herder.de | Gute Bücher auf Rechnung | Themen | Zeitschriften”.

  • Canonical URL set

    The canonical URL is https://www.herder.de/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.herder.de/sitemap.xml.

AI search readiness

100
2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

1 to fixGoogle 7793
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://herder.de goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (herder.de).

  • Valid certificate (76 days left)

    The certificate from DigiCert Inc · Thawte EV RSA CA G2 verifies for herder.de and is valid for another 76 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://herder.de redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors; 13 did not answer within 5 s.

Domain and trust

1 checks passed
  • Certificate issuers are restricted

    CAA records allow only digicert.com and globalsign.com to issue certificates for herder.de, so a mis-issued certificate from anyone else is refused.

Content and conversion

1 to fix90
  • A 13-field form

    Your longest form asks for 13 fields (1 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,718 words of copy

    The homepage carries about 1,718 words of visible text.

4 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop” and “Geprüfter Shop”.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 4 email links.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx ip4:213.164.76.6 ip4:213.164.76.28 ip4:213.164.76.7 ip4:213.164.76.8 ip4:213.164.76.9 ip4:213.164.76.10 ip4…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “mail”), so receivers can verify mail really came from you.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Company

Founded
1801
Headquarters
Freiburg im Breisgau

Upkeep, stack, hiring and company data from programmable.info

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