herder.de website review

72 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

13 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

Google Tag Manager costs a phone 1.3 s of main-thread work and 1.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 41 (desktop: 40). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

7 third-party services load with your homepage (Google Tag Manager, Google CDN and Usercentrics CMP and others), adding 2.1 MB and 1.6 s of main-thread time.

About 121 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.4 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

15 long tasks block the main thread while loading, the longest for 269 ms. During a long task the page ignores taps.

The page has 2,248 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

60 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 15.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Wir veröffentlichen Bücher, Zeitschriften und digitale Medi…”.

The page becomes fully interactive after 29.7 s. Good is under 3.8 s.

Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 743 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

50 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 134 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.6 MB in 131 requests on a phone: scripts 2.5 MB (35), images 2.2 MB (54) and fonts 395 KiB (15). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 images have no alt text, which hurts accessibility and image search.

Input buttons do not have discernible text. (6 elements).

1 link has no text or label, so screen readers cannot say where it goes.

Skip links are not focusable. (1 element).

Structured data found (Organization) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected end of JSON input)”.

6 links have no real href, so search engines can't follow them.

Your <h1> is empty.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 469 pages on herder.de and 8 external pages.

We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

Chrome logged issues while loading the page (“Cookie”).

Your longest form asks for 13 fields (1 required). Every extra field lowers completion.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,718 words of visible text.