Website review, no card needed

hessautomobile.com logo

hessautomobile.com website review

Visit site (opens in a new tab)Reviewed 25 October 202634 issues · 110 checks

This review found 34 issues worth fixing on hessautomobile.com, 13 of them high impact, across 110 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.0 sMay 2Oct 172.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.1 s
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
145 ms116 msMay 2Oct 17138 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026120 ms
May 9, 2026119 ms
May 16, 2026120 ms
May 23, 2026119 ms
May 30, 2026121 ms
Jun 6, 2026122 ms
Jun 13, 2026125 ms
Jun 20, 2026126 ms
Jun 27, 2026125 ms
Jul 4, 2026126 ms
Jul 11, 2026127 ms
Jul 18, 2026125 ms
Jul 25, 2026126 ms
Aug 1, 2026128 ms
Aug 8, 2026129 ms
Aug 15, 2026136 ms
Aug 22, 2026138 ms
Aug 29, 2026142 ms
Sep 5, 2026141 ms
Sep 12, 2026139 ms
Sep 19, 2026140 ms
Sep 26, 2026139 ms
Oct 3, 2026140 ms
Oct 10, 2026141 ms
Oct 17, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hessautomobile.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hessautomobile.com at 0.6 s0.6 s
  2. hessautomobile.com at 1.3 s1.3 s
  3. hessautomobile.com at 1.9 s1.9 s
  4. hessautomobile.com at 2.5 s2.5 s
  5. hessautomobile.com at 3.2 s3.2 s
  6. hessautomobile.com at 3.8 s3.8 s
  7. hessautomobile.com at 4.5 s4.5 s
  8. hessautomobile.com at 5.1 s5.1 s

hessautomobile.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix66
  • Reduce unused JavaScript

    1.8 s · 341 KiB

    About 341 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    1.6 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66 (desktop: 78). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    300 ms · 327 KiB

    6 images could be 327 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    390 ms · 102 KiB

    About 102 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 390 ms faster on a phone.

  • Google Tag Manager adds 452 ms

    452 ms

    Google Tag Manager costs a phone 452 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 46 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (46 KiB).

  • cloudimg.io adds 0 ms

    0 ms

    cloudimg.io costs a phone 0 ms of main-thread work and 359 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, axept.io and Algolia and others), adding 704 KiB and 452 ms of main-thread time.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 875 ms of it running JavaScript. That is comfortably low.

  • Server response: 109 ms

    109 ms

    Your server sent the HTML in 109 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.9 s

    7.9 s

    Your largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “service client de l'année”.

  • Time to Interactive: 7.9 s

    7.9 s

    The page becomes fully interactive after 7.9 s. Good is under 3.8 s.

  • Real-user TTFB: 905 ms

    905 ms

    Real visitors wait 905 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 319 ms

    319 ms

    Scripts block taps and scrolling for 319 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 120 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 181 ms

    181 ms

    Real visitors wait 181 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.028

    0.028

    The layout barely moves while loading (CLS 0.028, good is under 0.1).

Images and page weight

100
  • 5 images in older formats

    5 images (384 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.7 MB in 49 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 49 requests on a phone: images 823 KiB (33), scripts 678 KiB (6) and stylesheets 110 KiB (2). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 6986
  • 7 buttons without a name

    7 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • ARIA roles used must conform to valid values (1 element)

    ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (5 elements)

    Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (2 elements)

    Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 52 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 113 internal links, 27 external

    The homepage links to 113 pages on hessautomobile.com and 27 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Fondé en 1946, HESS Automobile est un acteur automobile incontournable du Grand Est avec 22 marques distribuées, 86 poi…”.

  • One H1 headline

    Your main headline reads: “Trouver votre prochaine voiture neuves ou d’occasions”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “HESS Automobile - Vente de voitures neuves et d'occasion”.

  • Canonical URL set

    The canonical URL is https://www.hessautomobile.com/.

  • Structured data in place

    Structured data found: AutoDealer, AutomotiveBusiness, BreadcrumbList, FAQPage and Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.hessautomobile.com/1_index_sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (927 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (3 KiB, 33 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix78
  • 1 page points its canonical at the homepage

    /panier declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and /panier all use the title “HESS Automobile - Vente de voitures neuves et d'occasion”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /compare has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

Google 96100
  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    76 of 84 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • 1 broken external link

    1 link to other sites is dead, for example https://www.nousvoulonsvotrevoiture.com/?modele=true (503).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.hessautomobile.com/?mylogout=.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hessautomobile.com).

  • Valid certificate (154 days left)

    The certificate from DigiCert Inc · RapidSSL TLS RSA CA G1 verifies for hessautomobile.com and is valid for another 154 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://hessautomobile.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    hessautomobile.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    hessautomobile.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 7 years old

    7 years

    hessautomobile.com was registered in Feb 2019 through EuroDNS S.A.. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    hessautomobile.com is registered until Feb 2027.

Content and conversion

1 to fix88
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 669 words of copy

    The homepage carries about 669 words of visible text.

7 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks, 4 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be hessautomobile.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:8.39.54.0/23 ip4:185.65.30.25 ip4:185.65.30.30 ip4:66.102.0.0/20 ip4:74.125.0.0/16 ip4:35.191.0.0/16 ip4:8.4…”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 34 issues on hessautomobile.com, including 15 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25