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hexclad.ca website review

Visit site (opens in a new tab)Reviewed 7 November 202622 issues · 80 checks

This review found 22 issues worth fixing on hexclad.ca, 5 of them high impact, across 80 checks. The most urgent: page weight: 4.7 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.2 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.6 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
146 ms109 msMay 16Oct 31136 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026113 ms
May 23, 2026115 ms
May 30, 2026117 ms
Jun 6, 2026118 ms
Jun 13, 2026120 ms
Jun 20, 2026122 ms
Jun 27, 2026129 ms
Jul 4, 2026136 ms
Jul 11, 2026136 ms
Jul 18, 2026136 ms
Jul 25, 2026136 ms
Aug 1, 2026134 ms
Aug 8, 2026132 ms
Aug 15, 2026131 ms
Aug 22, 2026130 ms
Aug 29, 2026132 ms
Sep 5, 2026137 ms
Sep 12, 2026141 ms
Sep 19, 2026142 ms
Sep 26, 2026141 ms
Oct 3, 2026135 ms
Oct 10, 2026129 ms
Oct 17, 2026131 ms
Oct 24, 2026133 ms
Oct 31, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

1 to fix100
  • Largest content (LCP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 468 ms

    468 ms

    Real visitors wait 468 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix64
  • Page weight: 4.7 MB

    4.7 MB

    Your homepage downloads 4.7 MB on a phone, 1,022 KiB of it images (21%). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    mobile_Header_Subhead.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.3 g of CO₂ per visit

    1.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fix92
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix90
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 285 internal links, 8 external

    The homepage links to 285 pages on hexclad.ca and 8 external pages.

7 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Discover HexClad's hybrid cookware, blending stainless steel and non-stick tech for unmatched performance. Shop now for…”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “HexClad Cookware Canada | The Hybrid Revolution”.

  • Canonical URL set

    The canonical URL is https://hexclad.ca/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://hexclad.ca/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,357 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 2 pages share a title

    /pages/bakeware and /collections/bakeware all use the title “Bakeware | HexClad Canada”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 9 pages without a meta description

    /collections/best-sellers, /pages/about-us, /blogs/recipes, /pages/culinary-council, /pages/barware and /pages/food-for-soul and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /products/hybrid-small-baking-sheet-2-pk and /products/hybrid-medium-baking-sheet-2-pk use the same meta description. A description written for each page earns more clicks.

  • 15 pages without an H1

    /collections/best-sellers, /pages/about-us, /pages/hexclad-science, /blogs/recipes, /pages/culinary-council and /pages/barware and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 133 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fix78
  • 1 broken image

    1 image failed to load on a phone, for example https://hexclad.ca/.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_BLOCKED_BY_RESPONSE.NotSameOrigin”.

2 checks passed
  • Tap targets are thumb-sized

    96 of 101 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • http:// does not redirect

    http://hexclad.ca does not redirect to https, so some visitors land on the insecure version.

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://hexclad.ca/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hexclad.ca).

  • Valid certificate (62 days left)

    The certificate from Let's Encrypt · YE2 verifies for hexclad.ca and is valid for another 62 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

  • No CAA record

    hexclad.ca has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 8 years old

    8 years

    hexclad.ca was registered in Mar 2018 through Go Daddy Domains Canada, Inc. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    hexclad.ca's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Mar 2027

    hexclad.ca is registered until Mar 2027.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 194 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,116 words of copy

    The homepage carries about 1,116 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All Bakeware” and “Shop All Hybrid Cookware”.

  • 35 calls to action

    The homepage has 35 calls to action, for example “Shop all Top Picks”, “Shop All Bakeware” and “Shop All Hybrid Cookware”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix75
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:dc-aa8e722993._spfm.hexclad.ca include:_spf.hexclad_ca._d.easydmarc.pro ~all”.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies, 1 of them by other companies (measured from a US location before any click).

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Hreflang Manager · Klaviyo Email Marketing Sms · Elevar Conversion Tracking · Convert Experiences · Convert Web Pixel · Rivo Loyalty Rewards Referrals · nofraud.com · postscript.io · rebuyengine.com · juniphq.com · botnot.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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