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heycarson.com website review

Visit site (opens in a new tab)Reviewed 5 November 202619 issues · 73 checks

This review found 19 issues worth fixing on heycarson.com, 9 of them high impact, across 73 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
5.8 s4.1 sJul 4Oct 314.9 s
Show as table
DateReal-visitor load time (LCP)
Jul 4, 20265.6 s
Sep 5, 20264.9 s
Sep 19, 20264.5 s
Sep 26, 20264.3 s
Oct 3, 20264.3 s
Oct 10, 20265.2 s
Oct 17, 20265.5 s
Oct 24, 20265.2 s
Oct 31, 20264.9 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

Not measured in this review.

Core Web Vitals

4 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.6 s

    4.6 s

    Real visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.4 s

    4.4 s

    Real visitors see the first content after 4.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.6 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

Images and page weight

4 to fix48
  • 4 images far larger than shown

    509 KiB

    4 images are downloaded at several times the size a phone draws them, for example 01KV63TBE71GQAAXMQDNAGNKA0.png at 1,200 px wide, shown at 56 px. Resized copies would save about 509 KiB.

  • Page weight: 2.1 MB

    2.1 MB

    Your homepage downloads 2.1 MB on a phone, 723 KiB of it images (33%). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (549 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (549 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 72.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fix95
  • 23 tap targets too small

    23 tap targets are too small or too close together to hit reliably with a finger.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 125 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix93
  • Title is long (75 characters)

    Your title is 75 characters, so Google will cut it off around 60: “Hire the Best Shopify Experts, Agencies and Service Providers | shopexperts”.

  • 220 internal links, 78 external

    The homepage links to 220 pages on heycarson.com and 78 external pages.

7 checks passed
  • Meta description: 119 characters

    Your meta description is 119 characters: “Connect instantly with top rated Shopify developers, designers, marketers, agencies, freelancers, accountants and more.”.

  • One H1 headline

    Your main headline reads: “Got a Shopify problem?”.

  • Canonical URL set

    The canonical URL is https://shopexperts.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shopexperts.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,952 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (3 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /experts, whose canonical is /experts/all. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 10 pages slow to respond

    /experts, /freelancers/laura-dolgy, /freelancers/emil-gjorgjijev, /freelancers/sumit-chakradhar, /freelancers/rabia-tariq and /freelancers/awais-javed and 4 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    17 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://shopexperts.com/stories/azura-jewelry (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (shopexperts.com).

  • Valid certificate (88 days left)

    The certificate from Google Trust Services · WE1 verifies for heycarson.com and is valid for another 88 days.

  • http:// redirects to https

    http://heycarson.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    shopexperts.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    shopexperts.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 21 years old

    21 years

    shopexperts.com was registered in Nov 2004 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2027

    shopexperts.com is registered until Nov 2027.

Content and conversion

1 to fix80
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,776 words of copy

    The homepage carries about 2,776 words of visible text.

4 checks passed
  • 55 calls to action

    The homepage has 55 calls to action, for example “Start the Quiz”, “Get a Free Quote” and “Call us: +1-914-294-3890”.

  • Social proof on the page

    Social proof on the homepage: 54 customer or partner logos, 15 trust badges and “56k+ brands”.

  • Analytics in place

    Analytics detected: Google Analytics, PostHog and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be heycarson.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mail.zendesk.com include:helpscoutemail.com include:spf.mtasv.net include:spf.privateemail.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Nuxt
Analytics
Google Analytics | PostHog
Hosting
Fly.io

Company

Headquarters
Toronto

Upkeep, stack, hiring and company data from programmable.info

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