heychic.com website review

27 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.4 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,176 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

20 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).

About 838 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 2.1 MB and 1.3 s of main-thread time.

8 images could be 763 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

Google Tag Manager costs a phone 452 ms of main-thread work and 653 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

salesmartly.com costs a phone 123 ms of main-thread work and 717 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 192 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

14 long tasks block the main thread while loading, the longest for 201 ms. During a long task the page ignores taps.

19 KiB could be saved by minifying JavaScript.

5 KiB could be saved by minifying CSS.

12 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “HEYCHIC”.

The page becomes fully interactive after 25.4 s. Good is under 3.8 s.

Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 153 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 571 ms in total while the page loads. Good is under 200 ms.

32 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 8.1 MB in 439 requests on a phone: images 4.2 MB (82), scripts 2.1 MB (87) and other files 1.0 MB (206). Under 2 MB keeps phones on slow connections fast.

3 images weigh 4.5 MB together. On a phone connection a single image that size takes seconds.

3 images (4.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.31 g of CO₂e: 277.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

20 images have no alt text, which hurts accessibility and image search.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

9 form fields have no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 187 characters; Google truncates after about 160, so the end of your pitch is cut.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

3 links have no real href, so search engines can't follow them.

Your <h1> is empty.

The homepage links to 314 pages on heychic.com and 15 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to /collections/best-sellers, which answers with an error. Visitors hit a dead end and search engines drop it.

/collections/end-of-season-sale and /collections/back-in-stock-heychic have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/end-of-season-sale, /collections/new-in, /pages/find-my-outfit, /collections/back-in-stock-heychic, /collections/clothing and /collections/dresses and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 145 found) and read each the way a search engine does.

21 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

5 links from your homepage to your own site are broken, for example https://www.heychic.com.au/collections/end-of-season-sale (network).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

Opening https://heychic.com goes through 2 redirects before the homepage loads.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 348 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

DMARC is set to p=none, so mail pretending to be heychic.com is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 25 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.