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heyoostore.com website review
Visit site (opens in a new tab)Reviewed 10 November 202623 issues · 67 checks
This review found 23 issues worth fixing on heyoostore.com, 4 of them high impact, across 67 checks. The most urgent: 1 text element with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #2,978 of 93,206 reviewed websitesbeats 95%
- #1,464 of 49,724 online storesbeats 95%
- #1,417 of 44,884 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
950 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Improve image delivery
587 KiB7 images could be 587 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 119 ms
119 msShopify costs a phone 119 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2 third-party services on the page
2 third-party services load with your homepage (Shopify and shop.app), adding 391 KiB and 125 ms of main-thread time.
Reduce unused CSS
57 KiBAbout 57 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
16 KiB4 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 98
98/100Your mobile performance score is 98. That is in Google's “good” band (90 and up).
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 473 ms of it running JavaScript. That is comfortably low.
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 4.1 s
4.1 sVisually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
5 checks passed
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Largest Contentful Paint: 1.1 s
1.1 sYour largest element renders in 1.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Clogs Confortáveis para o Verão Brasileiro”.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Time to Interactive: 1.1 s
1.1 sThe page is fully interactive after 1.1 s.
Images and page weight
Page weight: 2.5 MB in 292 requests
2.5 MBYour homepage downloads 2.5 MB in 292 requests on a phone: images 917 KiB (8), other files 861 KiB (130) and scripts 476 KiB (139). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (803 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images far larger than shown
17 KiB5 images are downloaded at several times the size a phone draws them, for example 5e57b6bc0021e9a13dd5cbf7a65a9fc7.webp at 389 px wide, shown at 129 px. Resized copies would save about 17 KiB.
About 0.7 g of CO₂ per visit
0.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 85.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
44 internal links, 0 external
The homepage links to 44 pages on heyoostore.com and 0 external pages.
7 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Compre chinelos e clogs HEYOO de EVA: macios, leves e antiderrapantes. Perfeitos para praia, piscina e dia a dia. Promo…”.
One H1 headline
Your main headline reads: “HEYOO”.
Title: 65 characters
Your title is a healthy 65 characters: “HEYOO - Chinelos e Clogs de EVA para o Brasil | Conforto e Estilo”.
Canonical URL set
The canonical URL is https://heyoostore.com/.
Structured data in place
Structured data found: Organization and ProductGroup.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://heyoostore.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (458 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://heyoostore.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages share 2 titles
https://heyoostore.com/pages/politica-de-privacidade and https://heyoostore.com/policies/privacy-policy all use the title “Política de Privacidade | HEYOO”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
7 pages without a meta description
https://heyoostore.com/collections/all, https://heyoostore.com/pages/contact, https://heyoostore.com/collections, https://heyoostore.com/policies/privacy-policy, https://heyoostore.com/policies/refund-policy and https://heyoostore.com/policies/terms-of-service and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Identifier 'section' has already been declared”.
2 checks passed
Tap targets are thumb-sized
17 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 167 words
The homepage has only about 167 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
1 call to action
The homepage has 1 call to action, for example “Shop now”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Privacy and tracking
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at heyoostore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- 10 Shopify Products;Shopify;Shopify Plus
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on heyoostore.com, including 4 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.