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hiddenlevel.com website review

Visit site (opens in a new tab)Reviewed 19 October 202638 issues · 111 checks

This review found 38 issues worth fixing on hiddenlevel.com, 13 of them high impact, across 111 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.4 sMay 2Oct 171.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.1 s
May 9, 20262.1 s
May 16, 20261.9 s
May 23, 20261.7 s
May 30, 20261.8 s
Jun 6, 20262.1 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20261.7 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.5 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.6 s
Aug 22, 20261.5 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20262.0 s
Sep 19, 20262.1 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
139 ms105 msMay 2Oct 17128 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026109 ms
May 9, 2026116 ms
May 16, 2026119 ms
May 23, 2026121 ms
May 30, 2026132 ms
Jun 6, 2026132 ms
Jun 13, 2026128 ms
Jun 20, 2026128 ms
Jun 27, 2026127 ms
Jul 11, 2026124 ms
Aug 1, 2026123 ms
Aug 8, 2026135 ms
Aug 15, 2026133 ms
Aug 22, 2026129 ms
Aug 29, 2026126 ms
Sep 5, 2026122 ms
Sep 12, 2026126 ms
Sep 19, 2026123 ms
Sep 26, 2026130 ms
Oct 3, 2026122 ms
Oct 10, 2026122 ms
Oct 17, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hiddenlevel.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hiddenlevel.com at 0.4 s0.4 s
  2. hiddenlevel.com at 0.8 s0.8 s
  3. hiddenlevel.com at 1.1 s1.1 s
  4. hiddenlevel.com at 1.5 s1.5 s
  5. hiddenlevel.com at 1.9 s1.9 s
  6. hiddenlevel.com at 2.3 s2.3 s
  7. hiddenlevel.com at 2.6 s2.6 s
  8. hiddenlevel.com at 3.0 s3.0 s

hiddenlevel.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix55
  • Reduce unused JavaScript

    14.8 s · 2.9 MB

    About 2.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 14.8 s faster on a phone.

  • Google CDN adds 2.1 s

    2.1 s

    Google CDN costs a phone 2.1 s of main-thread work and 5.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.4 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 7.9 s

    A phone's processor spends 7.9 s on main-thread work while loading, 5.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and website-files.com and others), adding 7.0 MB and 3.1 s of main-thread time.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55 (desktop: 66). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    600 ms · 60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Use efficient cache lifetimes

    500 ms · 123 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (123 KiB).

  • Other Google APIs/SDKs adds 486 ms

    486 ms

    Other Google APIs/SDKs costs a phone 486 ms of main-thread work and 227 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • website-files.com adds 218 ms

    218 ms

    website-files.com costs a phone 218 ms of main-thread work and 895 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,291 HTML elements

    The page has 2,291 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 248 ms. During a long task the page ignores taps.

  • Improve image delivery

    81 KiB

    2 images could be 81 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • First Contentful Paint: 20.2 s

    20.2 s

    The first text or image appears after 20.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 25.4 s

    25.4 s

    Your largest element takes 25.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The world's leading RF intelligent platform”.

  • Speed Index: 20.2 s

    20.2 s

    Visually, the page fills in at 20.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 42.3 s

    42.3 s

    The page becomes fully interactive after 42.3 s. Good is under 3.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 109 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 141 ms

    141 ms

    Real visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 425 ms

    425 ms

    Real visitors wait 425 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 24 ms

    24 ms

    Scripts block the page for only 24 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 57.5 MB in 139 requests

    57.5 MB

    Your homepage downloads 57.5 MB in 139 requests on a phone: media 47.6 MB (11), scripts 5.7 MB (59) and other files 2.4 MB (9). Under 2 MB keeps phones on slow connections fast.

  • About 16.3 g of CO₂ per visit

    16.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 16.29 g of CO₂e: 1954.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8088
  • Certain ARIA roles must contain particular children (3 elements)

    Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.

  • 22 text elements with low contrast

    22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 21 tap targets too small

    21 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 58 form fields without a label

    58 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8591
  • Meta description is long (227 characters)

    Your meta description is 227 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 9 links with vague text

    9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 81 internal links, 2 external

    The homepage links to 81 pages on hiddenlevel.com and 2 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “The world's leading RF intelligent platform”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “Safety Through Sensing | Hidden Level”.

  • Canonical URL set

    The canonical URL is https://www.hiddenlevel.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.hiddenlevel.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,735 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9285
  • 3 small tap targets

    3 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Error: <svg> attribute height: Expected length, "auto".”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hiddenlevel.com).

  • Valid certificate (79 days left)

    The certificate from Google Trust Services · WE1 verifies for hiddenlevel.com and is valid for another 79 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://hiddenlevel.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 28 links work

    All 28 links checked from your homepage (26 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    hiddenlevel.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    hiddenlevel.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 21 years old

    21 years

    hiddenlevel.com was registered in Sep 2005 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    hiddenlevel.com is registered until Sep 2027.

Content and conversion

5 to fix69
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 9-field form

    Your longest form asks for 9 fields (7 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 770 words of copy

    The homepage carries about 770 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “How to Buy with Hidden Level”, “Contact” and “GET STARTED”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.office365.us include:aspmx.pardot.com include:_spf.salesforce.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
Webflow
Framework
Tailwind CSS
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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