hiecom.co website review

11 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

About 464 KiB of JavaScript is downloaded but never used on this page.

A phone's processor spends 2.1 s on main-thread work while loading, 618 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 161 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, Google Tag Manager and bestfreecdn.com and others), adding 758 KiB and 389 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.

4 files are served with short cache lifetimes, so returning visitors download them again (123 KiB).

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 9.0 s. Good is under 3.8 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.6 MB in 288 requests on a phone: images 1.7 MB (14), other files 1.0 MB (170) and media 1,024 KiB (1). Under 2 MB keeps phones on slow connections fast.

hiecom-case-tradesman-photo.webp weighs 1.3 MB. On a phone connection a single image that size takes seconds.

5 images are downloaded at several times the size a phone draws them, for example hiecom-case-tradesman-photo.webp at 3,840 px wide, shown at 324 px. Resized copies would save about 1.6 MB.

4 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.31 g of CO₂e: 157.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 19 pages on hiecom.co and 8 external pages.

We fetched 4 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 980 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.