hillsbros.com website review

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

About 104 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 620 ms faster on a phone.

Klaviyo costs a phone 98 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Klaviyo, sealsubscriptions.com and 9gtb.com and others), adding 700 KiB and 175 ms of main-thread time.

27 KiB could be saved by minifying JavaScript.

1 long task block the main thread while loading, the longest for 63 ms. During a long task the page ignores taps.

5 images could be 57 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

9 files are served with short cache lifetimes, so returning visitors download them again (35 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

17 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “CRAFTED WITHOUT COMPROMISE. Bold coffee, rich Cappuccinos, …”.

The page becomes fully interactive after 11.3 s. Good is under 3.8 s.

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Your homepage downloads 2.6 MB in 285 requests on a phone: other files 864 KiB (116), scripts 797 KiB (107) and images 615 KiB (23). Under 2 MB keeps phones on slow connections fast.

capps-double-mocha_angle-front.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 88.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Your title is 66 characters, so Google will cut it off around 60: “Hills Bros. Coffee & Cappuccino – Hills Bros.® Coffee & Cappuccino”.

The homepage links to 73 pages on hillsbros.com and 3 external pages.

There is no https://hillsbros.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://hillsbros.com/collections/hills-bros-coffee, https://hillsbros.com/collections/frappes-cappuccino and https://hillsbros.com/pages/subscribe have no meta description, so Google writes the search snippet from whatever text it finds.

https://hillsbros.com/collections/hills-bros-coffee has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-app.sealsubscriptions.com/shopify/public/css/style.css?shop=hills-bros-coffee-…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 11 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage carries about 459 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.