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himpub.com website review
Visit site (opens in a new tab)Reviewed 24 October 202639 issues · 89 checks
This review found 39 issues worth fixing on himpub.com, 18 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #76,952 of 109,303 reviewed websitesbeats 26%
- #48,444 of 61,841 online storesbeats 18%
- #1,380 of 2,523 WooCommerce storesbeats 39%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.1 s |
| May 9, 2026 | 3.0 s |
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.4 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.6 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 112 ms |
| May 9, 2026 | 111 ms |
| May 16, 2026 | 112 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 115 ms |
| Jun 6, 2026 | 117 ms |
| Jun 13, 2026 | 116 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 111 ms |
| Jul 4, 2026 | 109 ms |
| Jul 11, 2026 | 110 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 110 ms |
| Aug 1, 2026 | 111 ms |
| Aug 8, 2026 | 111 ms |
| Aug 15, 2026 | 111 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 108 ms |
| Sep 19, 2026 | 108 ms |
| Sep 26, 2026 | 109 ms |
| Oct 3, 2026 | 111 ms |
| Oct 10, 2026 | 115 ms |
| Oct 17, 2026 | 117 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
6.5 s57 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.5 s.
Use efficient cache lifetimes
2.5 s · 435 KiB123 files are served with short cache lifetimes, so returning visitors download them again (435 KiB).
Reduce unused CSS
900 ms · 131 KiBAbout 131 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56 (desktop: 87). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
450 ms · 91 KiBAbout 91 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,747 HTML elements
The page has 1,747 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 61 KiB6 images could be 61 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
2 third-party services on the page
2 third-party services load with your homepage (Cloudflare and Google Fonts), adding 274 KiB and 8 ms of main-thread time.
Phones get a much slower page than desktops
Desktop scores 87 but mobile only 56. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 32 ms
32 msYour server sent the HTML in 32 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.6 s
4.6 sReal visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.0 s
4.0 sReal visitors see the first content after 4.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.2 s
3.2 sReal visitors wait 3.2 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 8.6 s
8.6 sThe first text or image appears after 8.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 14.7 s
14.7 sYour largest element takes 14.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “NEW ARRIVALS QUICK VIEW Business Law Dr. Anubha Srivastava,…”.
Time to Interactive: 15.0 s
15.0 sThe page becomes fully interactive after 15.0 s. Good is under 3.8 s.
Speed Index: 8.6 s
8.6 sVisually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 112 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 140 ms
140 msReal visitors wait 140 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 94 ms
94 msScripts block the page for only 94 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.6 MB in 140 requests
2.6 MBYour homepage downloads 2.6 MB in 140 requests on a phone: images 808 KiB (12), scripts 794 KiB (58) and fonts 744 KiB (13). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (369 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.7 g of CO₂ per visit
0.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
23 links without text
23 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 61 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (25 characters)
Your title is only 25 characters: “Himalaya Publishing House”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“Search your favourite book” and “Play Practice Pursue”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
7 links with vague text
7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
283 internal links, 5 external
The homepage links to 283 pages on himpub.com and 5 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://himpub.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://himpub.com/wp-sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,278 words), so crawlers that don't run JavaScript still read it.
Other pages
10 pages without a meta description
https://himpub.com/categories, https://himpub.com/product-category/accountancy-auditing-and-costing, https://himpub.com/product-category/banking-and-monetary-economics, https://himpub.com/product-category/cbse, https://himpub.com/product-category/commerce-and-management and https://himpub.com/product-category/computer-science and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
9 pages without an H1
https://himpub.com/product-category/accountancy-auditing-and-costing, https://himpub.com/product-category/banking-and-monetary-economics, https://himpub.com/product-category/cbse, https://himpub.com/product-category/commerce-and-management, https://himpub.com/product-category/computer-science and https://himpub.com/product-category/dictionaries and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://himpub.com/product-category/cbse took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.
5 checks passed
Linked pages load
10 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://himpub.com/.
14 small tap targets
14 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 distorted images
5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 317 words of copy
The homepage carries about 317 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Register” and “Contact Us”.
7 calls to action
The homepage has 7 calls to action, for example “Shop”, “Register” and “Book Seller Registration”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at himpub.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2023.
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on himpub.com, including 15 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.