hin.dk website review

7 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.2 s faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

The page has 4,416 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 133 ms of main-thread work and 539 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 187 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 third-party services load with your homepage (Shopify, storeify.app and shop.app), adding 551 KiB and 134 ms of main-thread time.

31 KiB could be saved by minifying JavaScript.

About 15 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 long task block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 13.6 s. Good is under 3.8 s.

Real visitors wait 808 ms for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Baggrund_til_webshop_800_x_350_px_3bf69792-d8dd-4af8-919d-b8 weighs 4.7 MB. On a phone connection a single image that size takes seconds.

2 images (4.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

Your homepage downloads 3.8 MB in 216 requests on a phone: images 2.1 MB (13), other files 811 KiB (111) and scripts 647 KiB (58). Under 2 MB keeps phones on slow connections fast.

vaerktoj-katalog.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

Your title is only 7 characters: “HIN A/S”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 792 pages on hin.dk and 4 external pages.

/pages/velkommen-til-kundeservice, /pages/salgsbetingelser, /collections/loddespids, /collections/loddestation, /collections/varmluftstation and /collections/gasloddekolbe and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

/collections/loddestation and /collections/varmluftstation took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.

8 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

hin.dk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 786 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.