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hindware.com website review

Visit site (opens in a new tab)Reviewed 30 October 202635 issues · 102 checks

This review found 35 issues worth fixing on hindware.com, 14 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.8 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20261.9 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
198 ms175 msMay 9Oct 24180 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026188 ms
May 16, 2026190 ms
May 23, 2026193 ms
May 30, 2026195 ms
Jun 6, 2026193 ms
Jun 13, 2026190 ms
Jun 20, 2026185 ms
Jun 27, 2026183 ms
Jul 4, 2026184 ms
Jul 11, 2026185 ms
Jul 18, 2026186 ms
Jul 25, 2026188 ms
Aug 1, 2026189 ms
Aug 8, 2026185 ms
Aug 15, 2026181 ms
Aug 22, 2026179 ms
Aug 29, 2026179 ms
Sep 5, 2026179 ms
Sep 12, 2026180 ms
Sep 19, 2026179 ms
Sep 26, 2026179 ms
Oct 3, 2026179 ms
Oct 10, 2026178 ms
Oct 17, 2026178 ms
Oct 24, 2026180 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix37
  • Reduce unused JavaScript

    5.8 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.8 s faster on a phone.

  • Google Tag Manager adds 1.7 s

    1.7 s

    Google Tag Manager costs a phone 1.7 s of main-thread work and 1,010 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.6 s

    A phone's processor spends 9.6 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    2.6 MB

    4 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and LinkedIn Ads and others), adding 3.7 MB and 1.9 s of main-thread time.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 615 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    450 ms · 65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    400 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 400 ms.

  • Azure Web Services adds 0 ms

    0 ms

    Azure Web Services costs a phone 0 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    136 KiB

    1 image could be 136 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 23.0 s

    23.0 s

    Your largest element takes 23.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Need support with anything? Fill out the form and we'll be …”.

  • Speed Index: 19.3 s

    19.3 s

    Visually, the page fills in at 19.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 23.2 s

    23.2 s

    The page becomes fully interactive after 23.2 s. Good is under 3.8 s.

  • Total Blocking Time: 2.0 s

    2.0 s

    Scripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 219 ms

    219 ms

    Real visitors wait 219 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 188 ms to 180 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 773 ms

    773 ms

    Real visitors wait 773 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.0 s

    1.0 s

    The first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 6.3 MB in 188 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 188 requests on a phone: media 2.6 MB (2), scripts 2.0 MB (70) and images 905 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • About 1.8 g of CO₂ per visit

    1.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.79 g of CO₂e: 215.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8493
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 28 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10094
  • Meta description is long (245 characters)

    Your meta description is 245 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 86 internal links, 40 external

    The homepage links to 86 pages on hindware.com and 40 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Hindware Italian Collection Faucets”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Hindware – Premium Bathware, Smart Appliances & Tiles | India”.

  • Canonical URL set

    The canonical URL is https://hindware.com/.

  • Structured data in place

    Structured data found: Organization, SiteNavigationElement, VideoObject and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://hindware.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (330 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (9 KiB, 26 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 5 pages slow to respond

    /c/bath/thermostatic-mixers-&-diverters, /c/bath/kitchen-mixers-&-taps, /c/tiles/quartz, /c/tiles/size and /c/kitchen-appliances took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    10 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 10 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hindware.com).

  • Valid certificate (72 days left)

    The certificate from Google Trust Services · WE1 verifies for hindware.com and is valid for another 72 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://hindware.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 24 did not answer within 5 s.

Domain and trust

1 to fix
  • Domain expires in 56 days

    hindware.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    hindware.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    hindware.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 25 years old

    25 years

    hindware.com was registered in Dec 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

6 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 167 words

    The homepage has only about 167 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact us” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and LinkedIn Insight.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:usermail.zohocreator.com include:zecsend.net include:spf.protection.outlook.com include:zpeptomain.net.i…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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