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hiro.so website review

Visit site (opens in a new tab)Reviewed 23 October 202641 issues · 99 checks

This review found 41 issues worth fixing on hiro.so, 15 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.1 sMay 2Oct 172.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.1 s
May 9, 20263.7 s
May 16, 20263.1 s
May 23, 20263.0 s
May 30, 20262.7 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.2 s
Jul 11, 20263.7 s
Jul 18, 20263.1 s
Jul 25, 20263.3 s
Aug 1, 20263.1 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20262.4 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.4 s
Sep 19, 20262.7 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.5 s
Oct 17, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
187 ms101 msMay 2Jun 13177 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026111 ms
May 9, 2026139 ms
May 16, 2026160 ms
Jun 13, 2026177 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hiro.so (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hiro.so at 0.8 s0.8 s
  2. hiro.so at 1.6 s1.6 s
  3. hiro.so at 2.4 s2.4 s
  4. hiro.so at 3.2 s3.2 s
  5. hiro.so at 4.0 s4.0 s
  6. hiro.so at 4.8 s4.8 s
  7. hiro.so at 5.6 s5.6 s
  8. hiro.so at 6.4 s6.4 s

hiro.so does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix36
  • Reduce unused JavaScript

    10.6 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.6 s faster on a phone.

  • Render-blocking requests

    3.0 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and website-files.com and others), adding 4.2 MB and 2.1 s of main-thread time.

  • Google CDN adds 756 ms

    756 ms

    Google CDN costs a phone 756 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    750 ms · 135 KiB

    About 135 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Google Tag Manager adds 588 ms

    588 ms

    Google Tag Manager costs a phone 588 ms of main-thread work and 691 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • website-files.com adds 352 ms

    352 ms

    website-files.com costs a phone 352 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Digioh adds 176 ms

    176 ms

    Digioh costs a phone 176 ms of main-thread work and 409 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 172 ms. During a long task the page ignores taps.

  • Improve image delivery

    144 KiB

    2 images could be 144 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    79 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (79 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 14.2 s

    14.2 s

    The first text or image appears after 14.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 28.8 s

    28.8 s

    Your largest element takes 28.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BITCOIN”.

  • Time to Interactive: 29.0 s

    29.0 s

    The page becomes fully interactive after 29.0 s. Good is under 3.8 s.

  • Speed Index: 14.2 s

    14.2 s

    Visually, the page fills in at 14.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 783 ms

    783 ms

    Scripts block taps and scrolling for 783 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 111 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 811 ms

    811 ms

    Real visitors wait 811 ms for your server to start answering (75th percentile). Good is under 800 ms.

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.2 MB in 109 requests

    5.2 MB

    Your homepage downloads 5.2 MB in 109 requests on a phone: scripts 3.4 MB (54), other files 708 KiB (16) and images 354 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (63 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9191
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (19 elements)

    All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 44 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (67 characters)

    Your meta description is only 67 characters: “Building on Bitcoin is hard. Hiro’s developer tools make it easier.”. 70 to 160 characters is enough to sell the click.

  • 3 H1 headlines

    There are 3 <h1> headlines (“BUILD WEB3ON BITCOIN.”, “BUILD ON BITCOIN LAYERS.” and “BUILD WEB3ON BITCOIN.”). One clear main headline is easier for people and search engines.

  • 43 internal links, 22 external

    The homepage links to 43 pages on hiro.so and 22 external pages.

5 checks passed
  • Title: 41 characters

    Your title is a healthy 41 characters: “Hiro – Developer tools for Bitcoin layers”.

  • Canonical URL set

    The canonical URL is https://www.hiro.so/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.hiro.so/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (561 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix75
  • 1 page without a title

    /ordhook has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    /ordhook has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /ordhook and /updates have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

3 to fixGoogle 7785
  • 3 small tap targets

    3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Framing 'https://www.google.com/' violates the following report-only Content Security Policy directive: "frame-ancestor…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 3 broken external links

    3 links to other sites are dead, for example https://docs.hiro.so/guides (404).

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://www.hiro.so/ordhook.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hiro.so).

  • Valid certificate (74 days left)

    The certificate from Google Trust Services · WE1 verifies for hiro.so and is valid for another 74 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://hiro.so redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 checks passed
  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, amazon.com, digicert.com and comodoca.com to issue certificates for hiro.so, so a mis-issued certificate from anyone else is refused.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 153 words

    The homepage has only about 153 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start building →”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Start coding →”, “Start building →” and “Subscribe to get updates →”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Segment.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:stspg-customer.com include:spf.sendinblue.com mx -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Segment and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
Webflow
Framework
jQuery
Analytics
Google Tag Manager | Segment

Upkeep, stack, hiring and company data from programmable.info

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