hit.si website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

17 images could be 798 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

About 106 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

About 87 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

The page has 2,156 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

2 long tasks block the main thread while loading, the longest for 247 ms. During a long task the page ignores taps.

2 third-party services load with your homepage (cdn-cookieyes.com and Google Tag Manager), adding 227 KiB and 87 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

14 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB JavaScript is shipped twice across bundles.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Piškotke uporabljamo za izboljšanje vaše izkušnje brskanja,…”.

Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.4 s. Good is under 3.8 s.

Scripts block taps and scrolling for 310 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.2 MB in 63 requests on a phone: images 1.5 MB (35), scripts 467 KiB (15) and stylesheets 138 KiB (6). Under 2 MB keeps phones on slow connections fast.

17 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

45 visible links have no text or label, so screen readers cannot say where they go.

7 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 8 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h3 → h6, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

1 link has no real href, so search engines can't follow it.

Open Graph is missing og:description, so shared links fall back to guesses.

The homepage links to 92 pages on hit.si and 123 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/it, /de and /en all use the title “HIT d.d. Nova Gorica, Slovenia | Universe of fun”. Search engines can't tell which page to show for a search, so each competes with the others.

/o-druzbi, /it, /de, /en, /hoteli and /igra and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example /o-druzbi, whose canonical is /o-druzbi/o-nas. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/poslovna-srecanja, /dogodki, /posebne-ponudbe, /paketi and /blog took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

1 link from your homepage to your own site is broken, for example https://www.hit.si/cdn-cgi/l/email-protection (404).

1 link go through two or more redirects, for example http://store.giftoo.net/hit?lang=sl.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

hit.si has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,860 words of visible text.

DMARC is set to p=none, so mail pretending to be hit.si is still delivered. Reports are on, so moving to quarantine is the next step.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 2 cookies (measured from a US location before any click).

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.